L'Oreal Paris Superior Preference Mousse Absolue, 300 Pure Darkest Brown

I tried several of the "for men" hair colors and they always left my scalp itching. So I tried this product and lo and behold, no itching! I really like this product as you can use it for multiple applications, unlike some of the others where you must mix it ALL. I was getting this at a brick-and-mortar store who no longer carry it. If you can't find it, look on Amazon as they have everything.

I used this product for years and loved it for its convenience. It used to provide excellent coverage. It didn’t smell bad, and I liked the fact that I could get one full application and a touch up out of each purchase. Best of all - no mixing required. Recently, however, I have to agree that there’s something really wrong. First I assumed I got a dud batch. Based on my long positive experience, I bought another . Same thing - product didn’t work at all. I’m done. Won’t buy again!

When I grew weary of spending $250 per month for color and cut at my local salon, I started using this product. That was about 3 years ago. One day I could no longer find the Mousse Absolue on the Walmart or Target shelves. Thank goodness I am have been able to find it on Amazon. I am currently finishing the supply I bought last summer with no problem with shelf life. I just purchased 5 more boxes. For my hair, I can get to 2 applications. It covers my grey perfectly every time and leaves my hair shiny and soft. I can't say enough good things about its ease of use. I wonder why all hair color isn't sold this way. I can't tolerate the mixing required with other colors. I tried to use the other L'oreal product for my hair color but it did not color as well nor did it shine and it was a hassle. Unfortunately, I think L'Oreal discontinued this product so I stock up when i can on Amazon.

This makes me want to make a cake and celebrate! As one who has run the gamut of at-home hair colouring using store-bought products as well as beauty supply hair colour with the brush and bowl application, THIS product is the absolute BEST! Easy to use, it applies exceptionally easily and is mess-free. Beautiful and true to colour. Wonderful to use for touch-ups or full coverage.

Disappointed...Didn't work at all

Since this product has been discontinued by L'Oreal, I've had to make do with finding it online and hope I bought the real thing. I bought 2 of these and there was probably more mousse in it than actual color. You have to REALLY SHAKE IT HARD so that the color mixes inside the canister and when it does come out, the actual color doesn't come out until much later when you're just about out of mousse.

I wanted something to cover gray/ whitening hair, and the ability to re-use the original bottle rather than have to buy an entire new bottle just to redo the roots each month was very appealing. Although I was somewhat hesistant due to some of the reviews, I figured I did not have much to lose, and as it turns out, I lost nothing. For example, the stickiness mentioned by several other users turned out to occur only after applying the conditioner at the end of the original application. The stickiness completely disappeared once my hair dried. On the next regular shampoo I used the conditioner again, but hey, no stickiness at all! So I figure that the stickiness is some kind of artifact related to the initial use and perhaps facilitates the conditioning effect. My hair still remains well conditioned, which surprises me when I think of my other hair color experiences. However, I don't consider the effect to be "shiny." I would have liked some glossiness to my hair. Another pleasant result was the fact that all my gray/ white was well covered and so I hope this will continue to be the case as I add more years. I had been having trouble getting full coverage with other products that promised gray coverage. I was pleasant surprised to find that the color itself does produce a variety of shades as a finished product which does make the effect more natural. Since using this product, I have read the label more carefully and discovered that this is a color product which actually intends to produce color highlights/ shades when applied. But for a color billed as Pure Darkest Brown, I was disappointed in the strong redness that comes through. I prefer "cool" browns. Suppose I will have to live with it, but I hope L'Oreal enhances the color options by breaking the colors down with choices to select "cool" vs "warm" shades of each color. My recent more careful reading of the box information also revealed a strange fact: the user, irregardless of the original color of their hair, and irregardless of the color inside the box, is not recommended for them!!!! That just doesn't make any sense at all. So don't become discouraged in selecting the best color for use with your current hair color because nothing sold under this label (Superior Preference Mousse) will be recommended for you!!!! Kinda unbelieveable, huh?

I don't understand the bad reviews. I've been dying my hair for 15 years and this is the best otc dye I have ever used. Mousse/foam dyes are so much easier than creams. I never miss spots with a mousse or foam dye. AND YOU CAN REUSE THIS! I have long hair (almost halfway down my back) and I can use this at least 3 times. I have a friend that is a stylist at a very expensive salon who was amazed by the fact that you can reuse this and commented on how even it looked for a box dye. Until I can afford a couple hundred dollars every 6 weeks for a stylist, I'm sticking with this.

thank you

Use if often...nice quick fix