Keratin Permanent Hair Dye Cream, 4.6 Intense Cocoa, Professional Quality Color for Up to 100% Gray Coverage, Bond Enforcing System

Works well. Great depth. Darker than I expected but not black. Deep rich color. Adds dimension.

I use the shade "intense cocoa" and it is perfect for me. It's a deep, very dark warm brown with a hint of red. I find it to be neutral - not too warm or too cool in tone. It covers grays like a champ. The formula works great for me - but be sure to FULLY rinse or your hair will feel sort of crusty/brittle. If you fully rinse, it will feel soft and healthy, it gives me great shine as well.

This is the best box dye that I’ve ever used. Not only is the color picture accurate, but the dye and conditioner left my hair softer and silkier after using it. I used the colors 4.6 and 4.0 to get this beautiful deep chocolate color to my hair. My hair was at a level 9 blonde in the middle to ends and an 8 more near the roots with my roots grown out. I did not use any red filler before applying the brown dye because my hair already had a ginger tone left in it and the 4.6 was red based. I mixed the two dyes evenly in a bowl and applied it to my whole head and roots (except for my blonde skunk stripe). It turned out beautifully. I highly recommend this dye!!! Before and after in different lighting.

Previously went to the salon for my hair coloring, but decided to color on my own and go back to dark hair color. My original hair color is maybe a level 3-4 dark brown, chest length, and straight-ish. I purchased 3 boxes of the Intense Cocoa color and used 2 boxes to do an all-over color. Photo is a just colored and blow-dried hair. Color turned out a chocolately color, so definitely will need time to adjust to the dark hair, but I think its great for this fall, winter season. The dye covered my gray hairs which where scattered throughout my head with patches on the temples. I did dye my roots/grays first, so it sat for like an hour, as I tried to color the rest of my hair after and as fast as I could. Since I had bleached, light brown color on my hair length, the color came out a little lighter, which I think is totally fine since it adds some dimension. The thing I didnt enjoy was that the smell is super strong, so be sure to color in an area where there is a fan or open circulation. Also, color stained my laundry sink as well as my ears, and wrists. Fortunately nothing else stained since I covered the area where I dyed with towels or plastic. I also slathered thin layer of vaseline on my forehead, ears, neck prior, so perhaps it wasnt enough. Hope the color will hold up for awhile. Luckily, I got the 3rd box of color to keep on hand and will just use half to touch up roots when the time comes. And compared to the salon, my hair doesnt feel as soft despite using the provided serum, but I ain’t complaining. $20 bucks for full color refresh saved me $500+ so glad it turned out well!

I had purple hair with long natural roots... This covered it all. Looks very natural. Would use again

I’ve used many hair colors but this one lasts the longest in between gray growths. Smells great and my hair stays healthy.

I feel like the color started fading pretty quickly. Initially the coverage was good. It dyed my white roots a very dark brown (as I wanted), however after only a few days (no washing) the color faded to a warm, medium brown.

My No. 1 go to for rich color.

Love this hair dye, cover grey and color stays vibrant for weeks

This dye dried out my hair and the colour was darker than on the box..I have used this dye in the past never has it been like this... I would not recommend buying this

This product will give you a professional hair treatment look and feel. The cast dye accentuates the natural features of a complex hair tone. The k-bond solution set the colour and gloss to ensure a natural blend over time. This product solution will give you the quality signature of professional hair care. Experiment at home to find the right look for you!

I’ve used every box dye in the world and this one doesn’t feel damaging at all like the other ones

I’ve been using this colour now for about 4 years and have been satisfied with the results. Great grey coverage and lasts a while. The shade I used is intense cocoa which is a rich dark brown.