A Designer's Research Manual, 2nd edition, Updated and Expanded
Product ID: 316152246
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Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process. A Designer’s Research Manual was one of the first books to apply research practices to the benefit of visual communication designers. This long awaited second edition follows more than a decade of active use by practitioners, design educators, and students around the world. Comprehensively updated, A Designer's Research Manual second edition includes:Over 25 proven research strategies and tacticsAdded content about planning research, analyzing results, and integrating research into the design processSuggestions for scaling research for any project, timeline, or budgetAll new in-depth case studies from industry leaders, outlining strategy and impactUpdated images, illustrations, and visualizationsQuick Tips for rapid integration of research concepts into your practice
| Dimensions | 17.15 x 1.59 x 24.51 cm |
| Edition | Reprint, Updated, Expanded |
| Generic Name | Books |
| Importer | Atlantic Publishers and Distributors (P) Ltd., 7/22, Ansari Road, Darya Ganj, New Delhi - 110002 INDIA, Email – [email protected], Ph – 011-47320500 |
| Isbn 10 | 1631592629 |
| Isbn 13 | 978-1631592621 |
| Item Weight | 294 g |
| Language | English |
| Net Quantity | 590.00 Grams |
| Packer | Sudarshan Book Distributors, www.sudarshanbooks.com |
| Print Length | 208 pages |
| Publication Date | 1 July 2017 |
| Publisher | Rockport Publishers |
User
Really nice, educative and easy to read
This book shares research practices written for designers. Other books about research are more academic but this one illustrates and has a language that is easy to grip. I wish it had short examples (real or fake) linked to each method explained, besides describing it.
User
Easy to read
Good book , easy to read
User
Wonderful Content
This is an excellent book! Very useful content and worth every penny. Vital for anyone looking to write a disitation or personal research project...
User
Amazing Must Have Resource For Graphic Designers!
I truly loved this book because educational programs often do not cover in detail the importance of research methods as designers. This book is a great resource for beginners and advanced designers to learn about the research process and tactics used to create effective designs. This book is one that will be beneficially throughout your career as a designer. This book provides great case studies and has amazing examples of how brands have used research in the creation of their design. From discussing audiences, demographics, competition etc. this book goes into great detail of the creative process of research that designers are required to do before producing work. Truly amazing! If I could find the older version in a sale/bargain section I would pick that one up too. truly one of the best books I have read on creative research strategy
User
A good read for newbies and experienced people alike
Moving my company to the next level and this book helps me explain the research process to clients. A good read for newbies and experienced people alike.
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