Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising

A stimulating, practical guide to understanding core principles in creating memorable advertising impact.

Llego en pésimas condiciones, no lo devuelvo porque implica demasiados pasos y actividades, pero amerita la devolución y el reembolso de la compra.

Fantastic book but the third edition is far superior in my opinion. I first read Hey Whipple ten years ago and it was by a mile the best book in advertising. Times have changed and Luke Sullivan has updated the book to be more contemporary. In my opinion this didn’t improve the book at all but i understand why the author did it. Social media and digital are all the rage these days and weren’t explored in earlier versions. Personally, I almost fell asleep when the author would talk about creative tech and the likes. I know it’s important in our day and age, but I find it incredibly boring. So basically, if you can, get the third edition. If you can’t then get the last one. It’s still a good book.

great read if you’re trying to get into copywriting

Één van de weinige boeken die helder inzicht geeft in de sector en in het bijzondere in sterk conceptueel denken.

Acredito que boa parte dos (bons) Redatores Publicitários brasileiros tenham lido este livro! Aliás, a introdução foi feita por um brasileiro... biblioteca básica pra quem quer escrever melhor!