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👁️🗨️ Unlock vibrant, crease-free eyes that last from dawn to dusk!
Urban Decay Eyeshadow Primer Potion in Nude is a cult-favorite, vegan, waterproof primer designed to create a smooth, crease-resistant base that enhances eyeshadow vibrancy and longevity. Its translucent shade suits all skin tones, while the innovative polymer formula ensures all-day wear and prevents dryness or cracking. Ideal for oily or crepey lids, it applies precisely with a flocked wand and offers multiple finishes to tailor your eye makeup experience.






















| Customer Reviews | 4.4 out of 5 stars 4,691 Reviews |
A**L
Long-Lasting, Crease-Free Wear – My Go-To Eyeshadow Primer
I absolutely love the Urban Decay Eyeshadow Primer Potion and have been using it ever since my sister first gave me a tube to try. From the very first use, I noticed a huge difference in how my eyeshadow and eyeliner performed throughout the day. This primer works incredibly well at keeping my eye makeup in place. I apply a very small amount to my eyelids before eyeshadow, and it creates the perfect smooth base. A little truly goes a long way, which means one tube lasts me an extremely long time. The larger tube size is another feature I appreciate because it offers great value and doesn’t need to be replaced often. One of my favorite ways to use this primer is not only on my eyelids but also lightly under my eyes before applying eyeliner. Doing this helps my liner stay exactly where I put it, without smudging or fading. My eyeliner stays on all day, and I do not experience creasing or oily lids, even after hours of wear. Overall, this primer keeps my eye makeup looking fresh from morning to night. It prevents creasing, controls oil, extends wear time, and helps my eyeliner and eyeshadow stay vibrant and in place. I highly recommend it to anyone looking for a reliable, long-lasting eyeshadow primer that truly delivers on its promises.
B**N
Great product
Easy to apply. Helps my makeup to not crease after a long day of wear. Very natural color that doesn’t affect the color of my eyeshadow. Stays put all day.
C**.
Great primer!
Best eyeshadow primer I’ve used. No creasing even after being in Arizona heat. Lasts a long time. You only need a little.
B**X
Very effective primer
For a bit higher price than I normally would pay, this eye primer works very well. It reduces my eyeshadow from caking up, so it looks better. It’s also easy to apply with the mini wand.
B**R
Can't decide..
Does well, keeps eye shadow on for a very long time. Not my favorite and bottle is kinda empty like.. But its an okay formula
S**C
The best eye primer ever!
I’ve tried so many others but this is just the best I’ve used it for many years. It makes eyeshadow stay on all day and night
H**R
My favorite primer
A go-to for me for work. Stays on well and easy to apply. My eye shadow stays on so much longer and better with this. Love it!
A**R
The best eye primer and even better on your nose if you have a hard time getting makeup to stay
The best eye primer and even better on your nose if you have a hard time getting makeup to stay on there!
E**O
Best of the best
Best product out there for keeping your eyeshadow in place all day. I’ve tied them all, and there’s nothing better!
S**A
Il mio preferito
E' da tanto tempo che uso questo prodotto, il trucco dura molto di più, stende un po' anche la mia palpebra (ho 60 anni). Anche quando non mi trucco questo prime da uniformita' alla pelle!! Arrivato in anticipo rispetto ai tempi di l
A**Y
Duradero
Cumple con lo que dice, dura mucho tiempo intacta la sombra de ojos. Lo usé para una fiesta y ni con sudor se corrió mi maquillaje (sombra). El precio es algo elevado pero vale la pena totalmente si quieres mantener tu maquillaje intacto todo el día. (Fotos de antes y después de la fiesta).
M**L
Cómpralo
Me encanta! Las sombras duran todo el día.
L**Z
Siempre en mi neceser
Imprescindible para fijar y hacer durar tanto el eyeliner como las sombras.
Trustpilot
1 day ago
1 month ago