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💼 Elevate your edge with hold that works as hard as you do.
Alex Costa Hair Clay by Forte Series delivers extreme hold and a matte finish tailored for thick or coarse hair. Enriched with natural ingredients like shea butter and argan oil, it adds volume and texture while nourishing your scalp. Its signature cardamom and patchouli scent offers a subtle, modern aroma. Designed for easy washout, this premium styling clay keeps your look fresh and professional all day.

























| ASIN | B08XDVNRHX |
| Best Sellers Rank | #94,923 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #90 in Hair Styling Clays |
| Brand Name | Alex Costa |
| Customer Reviews | 3.9 out of 5 stars 912 Reviews |
| Hair Type | textured, Coarse Straight |
| Item Form | Clay |
| Item Volume | 75 Milliliters |
| Liquid Volume | 2.5 Fluid Ounces |
| Manufacturer | Alex Costa |
| Material Type Free | cardamom & patchouli |
| Number of Items | 1 |
| Product Benefits | Nourishing |
| Scent | Natural |
| Scent Name | Natural |
| UPC | 850101000191 |
| Unit Count | 1.0 Ounce |
L**S
So good!
My tween son has been using Costa Hair Clay for Men by Forte Series Extreme to rock the trendy messy hair look, and it works perfectly. It gives him that effortless, tousled style without looking greasy or stiff. The hold is strong enough to keep his hair in place all day, but it still feels soft and natural — exactly what a messy hair style needs. It’s easy for him to use himself, and it doesn’t leave any residue or weigh his hair down.
A**R
Awesome
I just bought 10 more of these in case the formula changes in the future. If any of the Forte workers are reading, PLEASE DON'T CHANGE ANYTHING WITH THE FORMULA!!! I will buy this for life and recommend to others if nothing changes! Great product- I was looking for something to replace Kevin Murphy Night Rider because Kevin Murphy had changed their product so that hold was lacking and it was no longer really matte. This product is great- holds all day, makes my fine hair look more full, truly matte finish. I am an east Asian guy so my hair is straight FYI. Yes it's a tiny bit stiff and difficult to remove from the container but I think it's just how things go if you want to have a product that really keeps your hair in place all day without falling. I'm buying the product for the hold and look, not for a very tiny inconvenience of pressing a little harder to get it out of the container. Doesn't really smell like anything to me. Hold is stronger than Hanz de Fuko Claymation, this is more matte, and it doesn't make your hair clump up as much. Doesn't really look like you have any product in your hair either, if you use the right amount. Claymation isn't bad but this is better. AS LONG AS IT DOESN'T CHANGE! Oh god I'm so sick of companies changing their hair products and then I need to search for new ones hahah.
S**N
Terrible Product
Horrible product. Literally can’t get it out of the jar, and the little you do get is straight beeswax. Didn’t even attempt putting it in my hair, you know it’s bad right away.
M**K
Love and hate this product all at the same time
Love that this product does a great job providing hold and makes my hair look great. As I get older, my hair is thinning and this actually makes it look noticeably thicker. Most of the other hair products I have used in the past would make it look thinner. What I hate is that it is so thick that it feels like work getting it out of the container. Then you really have to massage it into your hands to the point you think it is almost gone (but it isn't) because if you don't you will get clumps which are difficult to get out. When I finish this container, I am definitely going to get another Forte but will order the next level Matte down.
L**0
Holds Great - Costs NOTHING in comparison to the value
Can we discuss the irony of this product? We spend countless hours over the years washing our hair and trying to ensure it is clean and fresh smelling. Then, in an effort to look EVEN BETTER, we smear clay over our hair to ensure it is in position tighter than an big-haired 80s 'do held together with pins and hairspray! Having pointed that out, let's be clear- this stuff rocks. I have hair that is thinning and has been since birth, I believe. It is this thin, delicate stuff that can't stay in place because the lightest breeze will have it flying all over the place. Put some of this stuff in and it is as solid as a rock. As long as I don't touch my hair, no additional brushing needed through the day. It is set and forget - a man's favorite phrase outside of the bedroom! It holds like a rock! The only detraction is its smell. It is clay. It smells like clay. I guess you get what you get. Not sure that I want to smell like clay, but it does not linger and the wife does not complain about it. She complains about EVERYTHING ELSE, so either she's just burnt out (something she SWEARS will never happen - her job is NEVER done) or her sense of smell is impaired (also a no, she has the nose of a bloodhound), or the scent tends to diffuse over a short period of time. No stain is left on either clothing or bedding. Easy to put on - just dab a bit onto a couple of fingers, rub them into the palms of your hands, run them through your hair and soon, you too will have dried mud in your hair and BE HAPPY ABOUT IT!!! All joking aside, this is a product that I never run out of and am sure to have with me everywhere I go, as I use it daily. Great product at a fantastic price - salon looks at K-Mart prices!
D**D
Definitely hold your hair
Man does this stuff make your hair do whatever you want. The answer is yes it does. The only drawback is you have to damp the product very slightly with water so you can rub it in your hands and when you get it in your hair you can get it to do anything. Your hair is slightly stiff once the product is in but it definitely lasts all day
S**E
Not my favorite and more expensive than my other products
Hair clay is pretty thick and solid trying to scoop out product. Definitely feels like bees wax. Scent is waxy smelling. Hold is pretty good. Not sure how I feel about it. I'm leaning more towards the bad then the good at the moment. I find myself reaching to use other products than this.
M**E
Forte
Great texture, lightweight, strong hold
D**.
Nicht für jeden Haartypen
Für meine Haare, Schwer und dicht leider nix.
H**R
Great hair product
Yes very good
Z**K
Works great, albeit expensive.
Really does hold flyaways for at least an entire day. On the other hand it’s very hard to remove from your hands, it’s essentially pure wax. It’s also very costly for what it is.
C**R
que sea un producto de buena calidad no de mala calidad
pesima cera es tan dura que para flotarla en la manos y cuando te la quieres poner en el cabello para peinarte te arranca los cabellos de lo dura que esta no la recomiendo ahora veo porque estaba en oferta y tenia un gran descuento jamas la volvere a comprar
C**N
Produit
Bon produit
Trustpilot
3 days ago
2 weeks ago