Can I use this dye if I previously used dark color hair dyes? Will it still work to lighten the dark color?

It’s not recommended for dark hair but I lightened my hair with peroxide and baking soda for an hour with a towel around my hair and in the places where it lightened it up , it was that colored maybe a little darker , but I kept using that color and each time it’s lighter and now it’s completely that color

Why didnt it color my hair barely at all but still succeeded in ruining it completely to the point where i want to die intead of being seen by others?

I have been using this product - Féria Midnight Violet (V28) - regularly for years. My only complaint is that it doesn’t last as long as a permanent hair color should. But as far as damaging my hair, this has never done that with mine. It leaves my hair bouncy, shiny and healthier looking than before, as most home hair colors should and do. And this in spite of the fact that my hair is very dry with ends that can be brittle. I’ve used many brands over the years and this is one of the gentlest. Home hair colors tend to be gentler than those used in salons. But, everyone’s hair is different. It could be a reaction from the chemicals in this particular brand and shade with your unique hair. If you are sure nothing else could have caused the damage to your hair and you followed directions carefully my advice would be to avoid using it again. For best results with any home hair color: First, wash and deep condition your hair a couple of days prior to coloring. Never wash your hair the day of coloring. I always wait at least 2 days after washing before I color. The natural oils from your scalp protect and even help the color deeply and more evenly saturate your hair. After coloring wash your hair only in cool to lukewarm water. Don’t use hot water! Also, I’ve found after using the same color for awhile it doesn’t work as well as it did at first. It helps to periodically change up, use a different brand and even color. Any apparent damage to your hair (short of it falling out) is temporary. Human hair is very resilient and will quickly return to a healthy condition. Use a deep conditioner on your hair to help speed that along. And for you, having had my hair damaged by harsh salon products, I understand how upsetting it can be. But this should never have been so traumatizing as to leave you wanting to isolate yourself or die. I see it’s been quite awhile but I believe there may have been some other issue underlying this to cause such distress. You could use some perspective to get insight into what’s really going on. Perhaps counseling could be of help, either clinical or spiritual. Best of luck to you, take care :)

does this help cover grey?

It covers grey only in that it makes it a lighter (sometimes white) blonde - can be useful if you'd like the 'streaked' look

I love feria, however, as i have aged coloring my hair is more difficult, white roots.when i start to see white & use this, do you think it will work?

I used Féria for over a decade when I had a lot of grey throughout the dark brown hair on the top and sides of my head. It worked well until it didn’t. Only the back of my head has my natural color still color, and the rest is almost entirely grey. I used a medium auburn color, and I loved it, but noticed it was going orange really fast where I had so much grey. I hate that brassy look, so I tried a darker tone, but it didn’t work. I tried other lines of L’Oréal and other brands, but grey hair doesn’t hold the red color well. I tried going brown, but ended up just going with 2 lightest shades of L’Oréal blonde now. I have spider web thin strands of hair and other brands just destroyed it. L’Oréal is kindest to my hair with color I love. I did have to use a strong color remover twice to get rid of the remaining red dye in my hair when I gave up and went blonde. I still really miss my auburn color!

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Reviews

A**D

Effective Lightener

This is the best product for hair lightening that I have found in a while . It’s difficult to get in my region so I was happy to see it on Amazon and will buy it from here from now on

30.10.2023

J**H

I’ve tried various box dyes for deep black shades, but the Feria 10 Blackest Black is consistently one of my favorites for achieving a multi-dimensional look rather than an "ink-blot" flat color. The consistency of the dye is great—it’s thick enough to not drip everywhere but spreads easily through thick hair. One box was sufficient for my shoulder-length hair, but if yours is longer or very thick, I’d definitely recommend grabbing two. This truly is a deep, jet black. What I appreciate most is the "shimmer" factor Feria is known for. It catches the light beautifully and looks very healthy immediately after dyeing. The included multi-faceted shimmer enhancer conditioner is the highlight of the kit. It leaves my hair feeling incredibly soft and manages the typical post-dye dryness very well. Like most permanent dyes, it does have a strong chemical scent during the process, so make sure you’re in a well-ventilated room. I’ve found that this shade resists fading into that "muddy brown" look longer than other brands, especially if you use sulfate-free shampoo. It definitely can stain your hands and face and ears so if you use petroleum jelly, you can avoid that mess. This is my hair about 4 weeks after dyeing it.

1.03.2026

G**L

I have light blonde hair but as getting older its going to a dirty blonde which just doesn't go well with my skin tone. I've used another box treatment for many years that brought me back pretty close to my natural color BUT almost daily I have to wash with purple shampoo to keep the orange brass out of top of my head. I saw this and i want to go a bit lighter than I have been using and hoped no orange brass. This box said it would have no brass and let me tell you WOW. My hair came out like I just set walked out of a salon.... Gorgeous platinum blonde. Not a orange strand anywhere. I absolutely love this product. No scent. Easy creamy to use and I'm obsessed. I absolutely recommend this product for any color. Its my new favorite color. I have a light peachy skin tone and this color just makes me look so bright and lively with a sun kissed glow.

7.01.2023

A**Z

Excelente

29.09.2025

L**S

Quisiera me devolvieran mi dinero pues no es ni el color ni la caja que muestran en la foto totalmente desacuerdo con lo que llegó

17.08.2021

C**T

Got silver, but I was bleached blonde to start with.

13.06.2022

ASIN	B001TVP7NY
ASIN	B001TVP7NY
Best Sellers Rank	#42,152 in Beauty ( See Top 100 in Beauty ) #589 in Permanent Hair Color
Brand Name	L'Oreal Paris
Color	T53 Moonlit Tortoise (Cool Medium Brown)
Container Type	Box
Customer Reviews	4.4 4.4 out of 5 stars (10,800)
Customer reviews	4.4 4.4 out of 5 stars (10,800)
Date First Available	6 August 2012
Global Trade Identification Number	00071249155295
Hair Color Permanence	Permanent
Hair Type	All
Is Discontinued By Manufacturer	No
Item Form	Cream
Item model number	Fer-0851
Manufacturer	Loreal
Manufacturer	Loreal
Material Features	Long-lasting, Shimmering Formula
Material Type Free	Aluminum Free
Number of Items	1
Product Benefits	Long-lasting and bright coloration
Product Dimensions	6.86 x 9.14 x 16.76 cm; 259 g
UPC	071249155295
Unit Count	1 Count

L’Oréal Paris L'Oreal Feria Multi-Faceted Shimmering Permanent Hair Color, T53 Moonlit Tortoise (Cool Medium Brown), Pack of 1, Hair Dye

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