The Cure Blue

Description

Jah Cure is one of the most influential reggae acts today, with hits in the ‘real roots’ and Caribbean pop formats. Known for his iconic hooks and street-poet verses, his songs contrast gritty tales of urban struggle with sun-kissed romantic ballads. In the tradition of Jamaican reggae, his stories bridge social commentary with uplifting hopefulness. There is playful spirit to his music that has endured the real life challenges of prison, probation and redemption. The Cure is his seventh studio album and the fourth for VP Records and presents the thoughts, feelings and contradictions of a true reggae artist. Anticipation for the album is especially strong in Cure’s touring markets where and in support of the release he will tour Europe and South America in the summer of 2015. A music video for Made in California will be serviced to terrestrial and online media outlets to support the album launch internationally. MARKETING Press Echoes ½ page group advert July edition The Wire ½ page group advert July edition The Voice Newspaper ½ page group advert July publication Digital The Wire Banner advert One month from date of release Mojo Banner advert One month from date of release Robbo Ranx Radio Banner advert One month from date of release Echoes Online Banner advert One month from date of release United Reggae Banner advert One month from date of release Reggaeville Banner advert One month from date of release Reggae.fr Banner advert One month from date of release Radio Sting FM (Birmingham) 1 week radio advert Commencing 10th July Unique FM (London) 1 week radio advert Commencing 10th July Vibes FM (London) 1 week radio advert Commencing 17th July Bang FM (London) 1 week radio advert Commencing 17th July Peace FM (Manchester) 1 week radio advert Commencing 24th July Technique FM (Leeds) 1 week radio advert Commencing 24th July * Press Reviews / interviews targeted in: Echoes Magazine Interview / Review by John Masouri Record Collector The Wire Magazine F-Roots Metro Newspaper Guardian Newspaper Voice Newspaper Mojo Magazine The Gleaner Uncut Clash Music Sunday Times Newspaper Flavour Magazine The independent Online Reviews targeted in: United Reggae Reggae Vibes Huffington Post UK Itz Caribbean Reggae News Digital Social Media Campaign (Twitter; Facebook; Instagram etc.) Social Facebook: 1.2 million likes https://www.facebook.com/JahCureMusic Twitter: 201k followers @TheRealJahCure