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💜 Sharpen your look, not your conscience.
Almay Gel Eyeliner in Pure Plum delivers a rich, gel-like color payoff in a smooth, easy-to-sharpen pencil. Waterproof and fade-proof for up to 24 hours, it’s formulated without harsh chemicals and is safe for sensitive eyes and waterline use. Packaged in an eco-friendly barrel made from 85% recycled paper, this hypoallergenic, cruelty-free liner blends bold style with clean, conscious beauty.











| ASIN | B08MSHC354 |
| Age Range Description | Adult |
| Best Sellers Rank | #10,753 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #96 in Eye Liners |
| Brand | Almay |
| Brand Name | Almay |
| Color | 130 Pure Plum |
| Container Type | Pencil |
| Coverage | Light |
| Customer Reviews | 4.1 out of 5 stars 8,413 Reviews |
| Eyelid Color Type | Eye Liner |
| Finish Type | Natural |
| Item Dimensions | 1.63 x 0.44 x 5.75 inches |
| Item Form | Pencil,Gel Eyeliner,Creamy |
| Item Weight | 0.02 Pounds |
| Manufacturer | AmazonUs/REVL7 |
| Manufacturer Part Number | 7256907004 |
| Material Features | Cruelty Free, Fragrance Free, Hypoallergenic |
| Material Type Free | Formaldehyde Free, Hypoallergenic, Paraben Free, Phthalate Free, cruelty free, fragrance free |
| Model Number | 7256907004 |
| Number of Items | 1 |
| Package Type Name | Tube |
| Product Benefits | Long Lasting |
| Skin Tone | All |
| Skin Type | All |
| UPC | 309970135485 |
| Unit Count | 1 Count |
L**A
Pretty plum
Love this plum color and it goes on really nice and stays all day
K**E
The brown is perfect!
I got the gray and purple and brown. There is a wide variety of quality between them. Purples are hard to formulate, and it shows in this pencil. Dry, skippy, patchy, fades a bit. Can I make it work? Yeah, I guess, but I don't reach for it because of those issues. The gray is... fine. It has sparkles in it, which surprised me. The glitter isn't big, but it's there, and that sort of limits the use of this pencil. I don't reach for it as often as I would if the gray was a lovely, creamy textured matte. It is none of those things. But. BUT!! The brown is. It is perfection in a pencil. Long wearing, doesn't transfer on my hooded eyes, is creamy, a joy to apply, dark enough, soft matte, pigmented, doesn't skip, tug, or go patchy. The gray and purple are... ok, I guess. If you have other pencils that you like in those colors, you probably won't like these any better. But THE BROWN! Run, don't walk. You need, NEED the brown in your life. I don't even use brown eyeliner, or I didn't. Now, I use it everyday. If I need it to be a little darker, I'll use a bit of black shadow to tint the line. BUY THE BROWN!!!
K**R
Perfect color
The color was just what I was looking for. It was easy to use, creamy, easy to sharpen, although not a point, but rounded. It stays on through the day. I am giving 4 stars instead of 5 as the last time I sharpened it, the crayon part fell out. I stil have 1/2 of the pencil left. I tried reinserting it, but it just does not work right. I threw it out and will start over.
M**Y
Great, but BEWARE of what color you buy!
I got this eyeliner in green and plum. The green is great, I really love it, it's just as pictured, and it stays on for more than one could expect. I also like that it doesn't seem to have toxic ingredients. I also love that you can sharpen it (even if it looks like it is not sharpenable, it is!) However, the plum one gave me a terrible reaction that caused an infection. Thinking it was a bad one, I ordered it again, and same reaction! But the green is totally fine. So, order knowing that!
W**R
worse than one star
If I could give this a negative rating, I would. What I got is not the product in the amazon picture. My liner crayon came in a plastic tube with no way to advance the crayon. Furthermore, when I put the cap on the back of the liner to hold it, and then took it off again, it took the end piece off with it. Now the end piece is lodged in the cab and I can't even put the cap back on! It's not possible to sharpen this liner because it would require sharpening a plastic tube, and then the very soft crayon gel would mush in the attempt. I have no idea what's going on here except that maybe this company made a mistake and produced a bunch of lemons that can't be sharpened and then is just selling them off to suckers. At $7 + some change, it's too cheap to try to get a refund, so just listen to my warning. I saw another warning of the same thing. And actually, if I DID get the kind that could be sharpened, I can't imagine how sharpening would not rip off the very soft crayon material. The only reason I got this liner over the one I love from Palladio is that this one got a EWG certification and my dark brown Palladio liner is rated at a green # 2... Still very good for toxicity, but not as good as EWG certified. Going back to my favorite Palladio eyeliner. That one can be advanced by twisting the end, it's soft and creamy, and works wonderfully well. Buyer beware on this one!
S**Z
Great with a design flaw
I love the way it applies and looks. There is, however a major flaw. The product slides out of the pencil. I have purchased several of these over the past couple of years and will probably continue to buy it because of how easy it is to apply on older eyelids. I’ve tried different sharpeners. I’m currently using the Revlon sharpener. It’s always the same thing. The “lead” slides out of the pencil. (See pics). I’ve had to finagle the product back into the pencil, or I’d be wasting it. I wish they would address this problem.
J**S
Great eyeliner
Long lasting
S**D
safe for sensitive eyes
Looking for an eyeliner that scores "in the green" on EWG's Skin Deep Database and found this brand Almay All-Day Intense Gel Eyeliner. I have super-sensitive eyes and will have an allergic reaction to most eye make-up but have never had a problem with Almay eyeshadows or liners. Love the texture, color and staying power. It does smudge a bit on the lower lid but once the edges are cleaned up, it stays put all day without further smudging. It does require a sharpener. Sharpens easily with Revlon's sharpener for all pencils (plastic/wood). "140 Deep Chestnut"=dark brown (but not too dark)
R**I
Very bad product
I wanted to give zero it just doesn't glide ..very patchy with hard lead
C**R
Great for the waterline
I like to wear my eyiner on the waterline and have tried so many different ones that claim they stay on the waterline, but don't. Finally I have found this fabulous product that actually does what it says. The liner is very soft and super easy to apply. This is my go to eyeliner now. Please don't discontinue it.
L**Z
Buena calidad
Tiene muy buen delineado, pero optaría más en un delineador retráctil que de lápiz que requiera un sacapuntas
Y**C
Great non toxic eyeliner
This is non toxic which is great. It is verified by EWG as not being a risk to your health and there are hardly any brands that are non toxic so this is a wonderful eyeliner pencil and very cheap also.
R**O
Muy bueno
Muy bueno, suave, desliza muy bien y color muy compacto, el tono perfecto
Trustpilot
3 weeks ago
4 days ago