Pure White 20 Volume Developer, 470ml

Me encantó como quedó el color de mi cabello con este producto. Excellent developer. The creamy texture is ideal because it mixes very well and doesn't drip. I used it with professional hair dye and the result was even and predictable. It didn't irritate my scalp, and the size is quite generous. Very good value for money. I would buy it again without hesitation.

This saved a set of bedding after a weird middle of the night bad bloody nose left a mess. Plain cold water didn't work. Spray remover didn't work. Tried this as it reacts with proteins (you need protein enzyme remover for this type of stain) and after leaving it on the stains a few hours and rising, it was lighter. I kept doing this every few hours for the day and the stains are all gone. On the pillow I applied and left in the sun and a few hours later the spot disappeared. Now this was an on white bedding. If you use this on colours, test the area first.

The Clairol Pure White 20 Volume Creme Developer works perfectly for achieving consistent, salon-quality hair color at home. It blends smoothly with hair dye, giving even coverage without harsh smells or irritation. The 20 volume strength is ideal for lifting color gently while keeping hair healthy and soft. I’ve used it multiple times and noticed minimal damage compared to other developers. It’s easy to mix, apply, and rinse, and it delivers predictable, reliable results every time. If you’re looking for a gentle yet effective developer for home hair coloring, this Clairol product is a solid choice.

Always my goto for bleaching!

My trusted product when it comes to colouring my hair.