Free Spirits Zero Proof Bourbon Alternative, Award-Winning Whiskey Style Non-Alcoholic Spirit for Mocktails, Made In The USA, Packaging May Vary, 750 mL

There is nothing Bourbon about this concoction that has an awful aftertaste that burns the throat almost like there was pepper in it. The aroma is also not pleasing in any way. Horrible effect when attempting to make mixed drinks.

Very good for a liquor substitute, whether to reduce real alcohol consumption or save on calories. Tastes just like an okay-bourbon. The capsaicin simulates the alcohol burn well, but lingers in your throat longer than real bourbon. Has a slight smokey/charred taste like a real bourbon. I recommend drinking it neat with a non-water frozen cube (to prevent dilution). I also added a little bit of real bitters to mine and that helped too. I’d be lying if I said 1:1 but the only thing that can taste like alcohol is real alcohol, which this is not. I hope they continue to improve their non-alc spirits and I will buy more someday!

I gave it 1 star just to acknowledge the effort that went into creating this product. Look I’m not a guy who turns my nose up to non-alcoholic beverages. I can enjoy a Budweiser Zero or other non-alcoholic beer. So when I saw this product advertised, out of curiosity I bought a bottle. After all why not? Lemme tell you all about this. First off, as soon as you pull the cork out, the aroma is a slap in the face to all bourbons everywhere. It smells like the aftertaste of vomit in your mouth. So right out the gate things weren’t looking good. But I was committed to trying it out so I dug in and prepared myself. I put a large ball in my glass and poured this over it. I let it settle for a few minutes before taking a sip. Oh my god it was bad. I can’t put it any other way. It begins with a familiar oak taste but a second after hitting my tongue, there was that vomit taste again with a prune finish. I had to force it down because I didn’t want to be wasteful. A week later I thought I would give it another try. But after a few sips I gave up. I poured out the glass and poured the rest of the bottle down the sink. The whole kitchen smelled like vomit and prunes for about a half hour afterward. I wouldn’t recommend this for anyone. If you’re looking for a non-alcoholic bourbon, this ain’t it. In fact you may just have to face reality. Because I have zero faith in these products now. I’ll be sticking with the real thing and only the real thing from now on. I had hoped to dabble with creating a non-alcoholic Old Fashioned with this, but I think I’ll go back to experimenting with iced tea to find that proper fix. And I’ll stick with my Woodford, Buffalo Trace, and Bulleitt for myself. I normally don’t leave reviews for products on here. I just buy my stuff and mind my own business. But I can’t in good conscience stay silent. If you’re reading this, trust me. It’s not worth it. Find something else.

I din't really expect the product to taste like bourbon but I wanted to be able to like it as a substitue. However, the peppery element, which I think was added to give it an alcolhol bite, is too strong. I ried adding lots of ice and then water to try to find a decent balance but I was not successful. I think the product would be much better if the pepper flavor was greatly reduced to providde a hint of pepper rather than an onslought. That way, even if it doesn' actually taste like bourbon, it could be pleasent to drink. You might even think about adding some C)2 to provide a bit of a bite.

This stuff was not tasty!! My husband and I both, wanting to cut down on alcohol intake, had high hopes that this nonalcoholic Bourbon would at least taste decent. But sadly, no! The smell was so off, and the taste was not any better (even after chilling for a few days!) I'm usually not that critical about different tastes but there was just no way that I would have even taken a second sip; not to mention, my husband and I both had that off taste in the back of our throats for about a half hour. I don't know how to describe the taste other than to say it tasted like the bourbon had soured! It came packaged great; and the bottle looked exactly like what was pictured, but aside from that, it was basically unpalatable. I have never left a review, good or bad on Amazon, but this product was just NOT worth what we paid for it! **Edit to add that this Company's Customer Service is Top-notch!! I gave this review 2 more stars because great Customer Service goes A LONG WAY in my book, you just don't get good customer service that often these days! Anyway, Free Spirits offered me a full refund which I appreciate so much!! Thank you to Customer Service Rep, Jon, for awesome customer service, it's obvious that Free Spirits care about their customers and are working hard to improve the taste and quality of the products you produce!

I think the problem is it's still early in the non-alcohol alternative trend for those of us that like the flavors we are drinking and want to continue to enjoy without the alcohol. For those that have never drank or don't like the flavors this might be great since there are no preconceived notions. For me it's just not good. It's so odd I can't describe it accurately. What I can tell you is the use of capsaicin is interesting and bad choice. It is spicy on the finish not too hot but if you are sensitive to spicy hot then don't try it. The bourbon burn is not the same as capsaicin, and this one lingers for a long time after drinking it and is not a tasty burn. I had the equivalent of three shots, one to straight and two as an old fashion, I woke with heartburn and fowl taste in my mouth a few hours after sleeping. It could be a good mixer with actual bourbon. I'm sure someone will come up with a way to make this taste better.

I have only tried Free Spirits and Lyre’s NA Bourbon. I like the flavor of Lyre’s a little better. But I like the strength of flavor and mouth sensation of the Free Spirits. Lyre’s is way too watery. As for the Free Spirits. I might be able to learn to love it. I had to stop drinking alcohol for health reasons and I miss it especially as a part of socializing. Free Spirits is SPICY. I guess they add that sensation to mimic the alcohol burn. This one caught me off guard. But the bourbon notes are there. A burn substitute is there. But there’s something in there that isn’t quite right. Almost like a plastic chemical taste that I don’t like. It’s not bad on ice. And I’m going to try it in a NA Old Fashioned next. I think it might work out. Overall, this is not bourbon. But this is an ok substitute. I can’t wait until these companies perfect the flavor and the mouth feel of actual bourbon. I feel like they are getting close.

Great taste, according to a family member who can not have alcohol due to medicine contraindications and health concerns.

Estoy en abstinencia forzada por tres meses. Pensé que este producto sabría, aunque fuera remotamente, como un verdadero whiskey. Horrible! No sabe nada parecido a un whiskey de ningúna procedencia. Al contrario parece que lo condimentaron con salsa Tabasco. No lo recomiendo.