My natural hair color is brunette and is highlighted is this product helpful to tone down the highlighted areas. Looking for more of a bronde.

I think it would help to tone down your highlights, because I use it for that purpose. I have light brown hair and color the grays on top and around my face every 6-8 weeks. Over time the colored hair gets lighter faster and almost brassy. This shampoo tones it down to a warmer color that more closely matches my natural color

I have black hair,if i leave the shampoo on,will it darken my roots? I have some greys:(

It will not darken grey hair at all.

Will this help with brassiness?

This was not designed to tone down brassiness, but instead adds deep chocolate tones into your strands.

I have a very mousy, grayish, lifeless and almost greenish shade of life brown hair. Would this liven up the color?

We recommend using our Brilliant Brunette Shampoo, Conditioner, and Deepening Treatment to help you intensify the dark tones of your hair. The treatment works with your brunette tones to give your hair a surge of color for visibly darker, more intense color in one application. This color-enhancing treatment deposits dyes to the hair surface to create a deeper, richer color during conditioning. Continued use will intensify the color effect. The resulting color is temporary and color effect will fade if not used regularly. We hope this helps!

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John Frieda Midnight Brunette Color Deepening Shampoo, 8.3 oz, with Evening Primrose Oil, Infused with Cocoa

Product ID: 267944561

Details

Age range (description)
Adult
Brand
John Frieda
Hair type
Chemically
Item form
Liquid
Scent
Cocoa

🌰Natural cocoa infusion for rich tones

🌼Evening primrose oil for deep nourishment

💧Hydrating formula locks in moisture

Description

🌙 Elevate your brunette game—because deep color is the new power move.

HYDRATION THAT SHINES - Locks in essential moisture to leave hair lustrous, silky, and visibly healthier after every wash.
LIGHTWEIGHT YET LUXURIOUS - Adds depth and texture without weighing hair down, maintaining a natural bounce and shine.
CONFIDENCE IN EVERY BOTTLE - Trusted by thousands with a 4.3-star rating, this shampoo guarantees a salon-worthy glow that turns heads.
DEEPER RICHER BRUNETTE SHADES - Infused with natural cocoa and primrose oil to amplify your brunette color—perfect for natural or color-treated hair.
COLOR PROTECTION MEETS INDULGENCE - Daily use enhances cool chocolate tones while protecting your color from fading—because your hair deserves the best.

John Frieda Midnight Brunette Color Deepening Shampoo is an 8.3 oz hydrating formula enriched with natural cocoa and evening primrose oil. Designed for both natural and color-treated brunette hair, it enhances color depth, locks in moisture, and adds shine without weighing hair down. Ideal for daily use, it nourishes dry hair while intensifying rich, cool chocolate tones for a visibly deeper brunette look.

Specifications

ASIN	B018B8PU02
ASIN	B018B8PU02
Active Ingredients	lactic_acid
Age Range Description	Adult
Best Sellers Rank	#61,407 in Beauty ( See Top 100 in Beauty ) #4,146 in Hair Shampoos
Brand Name	John Frieda
Customer Reviews	4.3 4.3 out of 5 stars (4,837)
Customer reviews	4.3 4.3 out of 5 stars (4,837)
Date First Available	22 January 2016
Global Trade Identification Number	00717226224690
Hair Type	Chemically Treated
Is Discontinued By Manufacturer	No
Item Dimensions	47 x 76 x 209 millimeters
Item Form	Liquid
Item Weight	0.6 Pounds
Item model number	22469
Liquid Volume	8.3 Fluid Ounces
Manufacturer	Kao USA Inc.
Manufacturer	Kao USA Inc.
Manufacturer Part Number	22469
Material Type Free	Alcohol Free
Model Number	22469
Number of Items	1
Other Special Features of the Product	Hydrating
Package Size Name	8.3 Fl Oz
Product Benefits	Color Enhancing, Shining
Product Dimensions	4.75 x 7.62 x 20.88 cm; 272.16 g
Recommended Uses For Product	Color Protection
Scent Name	Cocoa
Suitable Hair Color	Dark Brown
UPC	717226224690
Unit Count	245 Milliliters

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