Ultimate Guide to Google: How to Access 100 Million

No tenia ni idea de Adwords pero como guía introductoria, muy bueno. Lo recomendaría. Gracias al autor.

Good book. It provided me with the basic requirements to set up a campaign. The reality is that there is so much more going on that you just have to learn as you go.

You may be tempted to think this book is just about internet marketing and Google Adwords. It is not. While the central theme is about Google Adwords, there is a wealth of information and advice that applies to running any business. Perry Marshall is a well known and highly respected expert on Google Adwords. So when he provides information, you should listen. This book is extremely well written and easy to understand. It is filled with specific examples and gives you step by step instructions on how to implement the advice being given. As an added bonus, there are selections from Scientific Advertising by Claude Hopkins (written in 1923 and considered a real classic on advertising) . If you did nothing other than read and implement the "Uncle Claude Sez" inserts at the end of each chapter, you would more than pay for the cost of this book. There are plenty of tools and sources that will help you in making your online (or offline business for that matter)more profitable. Follow the steps given in this book and you will greatly increase your internet traffic. There is some great solid lessons about the value of testing, testing and then testing some more. Perry and Bryan make it easy to follow and implement. However they do make the observation that most people are rather lazy and will not make the effort to really do the work necessary. They make the point that internet marketing is a real business and if you treat it like a business, it can be highly profitable. However, treat it casually and it will never fulfill your dreams. Well worth reading, even if you never plan to run an internet business. There a couple of groups that probably hope you don't read it, Google - cause you will slash the cost of your Google Ads and your competitors - cause after reading you will be a much sharper competitor.

If you are adwords professional , you must read for strategy purposes but not for beginners

Buenísimo libro si quieres aprender de Google Ads.