The Ultimate Sales Letter, 4th Edition: Attract New Customers. Boost your Sales.

Very nice book

セールスレターを社内で自作しようということになり、手引書として購入。 期待に違わず誠に活用しやすい内容だ。 英語も平易で６、７時間でメモを取りながら読了できる。ステップを追い、チェックリストを活用すれば、自作も何とかテストメーリングに耐える内容になる。 コストパフォーマンスの実に良いＨＯＷ ＴＯ本だ。 日本のＨＯＷ ＴＯ本とは段違い。

This book is just amazing, it gives you all the necessary skill and all the tools to write your sales letters and boost your sales immidiatly. I've been able to write my first sales letter 1 week later I've read this book.

I have limited knowledge of writing salesletter. What I know a lot of is logistics and this book make me want to use those methods writing salesletter for my logistics coaching course. Really like the book and highly recomend the book.

For someone who is completely new to the world of sales letters, this book takes you through the whole process from A-Z. The book is extremely accessible (minimal use of jargon), gets right to the point (do this, don't do that), and you'll find yourself using the principles almost immediately. I had a freelance sales letter opportunity fall in my lap soon after reading this, and I made myself sound like an old pro; the client was satisfied from the first draft forward. The book really is that good. The only item that irked me, especially as the book drew to a close, was the amount of "upselling," both for the author's products as well as those of some of his colleagues. However, this is ultimately a sales book, the author apparently knows what he's doing, and it did not detract from any of the real content. Overall, I couldn't recommend more highly, whether you're a complete beginner looking for the inside track, or a seasoned pro searching for some fresh ideas.