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🔥 Turn heads with fiery red highlights that defy dark hair limits!
L'Oréal Technique HiColor Red HiLights is a permanent hair color designed specifically for dark hair, lifting 3-4 levels without pre-lightening. Its rich, no-drip crème formula allows precise application of vibrant red shades like Magenta and Copper Red, delivering fade-resistant, intense highlights in just 30 minutes. Ideal for professionals seeking bold, brass-free color with quick processing and lasting brilliance.
| ASIN | B003YHHV80 |
| Best Sellers Rank | #9,214 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #107 in Hair Color |
| Brand | Beco |
| Brand Name | Beco |
| Color | Magenta |
| Container Type | Bottle |
| Customer Reviews | 4.7 out of 5 stars 6,932 Reviews |
| Full Cure Time | 30 minutes |
| Global Trade Identification Number | 00657201051012 |
| Hair Color Permanence | Permanent |
| Hair Type | Normal |
| Item Form | Liquid |
| Manufacturer | L'Oreal Technique |
| Manufacturer Part Number | 41051012 |
| Material Type Free | Fragrance Free |
| Model Number | 5101 |
| Number of Items | 1 |
| Package Information | Bottle |
| Product Benefits | Rich no-drip crème allows for control of creative techniques. Quick processing time of only thirty minutes. Product Benefits Rich no-drip crème allows for control of creative techniques. Quick processing time of only thirty minutes. See more |
| Recommended Uses For Product | Dark Hair |
| Suitable Hair Color | Black |
| UPC | 657201051012 741655750956 |
| Unit Count | 1.2 Ounce |
K**E
favorite red for dark hair!
looove this hair dye. i always go dark brown and regret it! this pulls the dark brown out so easily without having to bleach and redye. its definitely one of my favorite colors. the red is very vibrant and stays a long time. id recommend always!
A**E
Beautiful colour, and I’m very picky about red. I don’t want orange, I want it bright
I’ve been using this highlighter colour for years. It’s for brunettes only. It’s a beautiful red/pink colour. Every time I go out, someone comes up to me and compliments my hair colour!
M**A
Good quality, does not dissapoint!
I have been using this brand for years and I love it! I use the red and magenta to get my shade of red and it works like a charm! I have been a red head for years and this has been my solution to doing my own hair without applying direct bleach. The price is good, and always works the same it has been very consistent.
N**.
Love this color
Purchased this color and added 30 developer in it. My natural hair color is a #2. I was able to use this without bleaching my hair to achieve the color I was wanting. Very happy and impressed.
L**Y
PERFECT RED
It works like MAGIC, I fell in love with this color, this is the second time I’ve purchased it. My hair is a beautiful Red color, only additional item I used was 20 developer & a little bit of the Violet HiColor. 10/10 would recommend if you’re wanting red based hair.
E**A
Great For Permanent Color. But…
If you’re looking for a permanent red, then this product is perfect. I had dyed my hair very dark and this gave me the exact cherry red I wanted. However, BEWARE if you plan on changing your hair color any time soon after using this. I dyed my hair using this about four months, and currently am trying to lighten it before summer. This red DOES. NOT. COME. OUT. Evenly bleaching my hair has left red streaks all throughout my head. So, if you want permanent color, GET THIS. But if you’re looking for something more temporary, look elsewhere!!
M**E
Vibrant
This is my go-to hair dye. Its so vibrant and all without needing to bleach! Not to mention what a great price. I usually need two or 3 depending on my hair length but I don't mind at all.
J**R
Stunning, vibrant red highlights on dark hair without bleaching!
The L’Oreal Technique HiColor Red HiLights (especially in the shade Magenta) is an absolute miracle worker for dark hair! It lifts and deposits a incredibly vivid, rich red shade without needing any pre-lightening or bleach, keeping hair healthy and soft. The rich, non-drip creme formula is easy to mix with developer and precise to apply, making it perfect for peek-a-boo underlights or face-framing highlights. The color processes quickly in 30 minutes, stays true-to-shade, and resists fading exceptionally well. I 100% recommend it to anyone with dark hair looking for intense, salon-quality red highlights!
H**Y
Love bright red!
works super well on my dark hair! I eas genuinely shocked at how bright red it got for the first time ever, after already trying to dye it red with other brands a few times. I used 20 developer!
J**J
As described
Super fast delivery and second time using this product! 10/10
M**O
Genial
Cumple con mis expectativas, estoy encantada
I**D
Lifted good
Bought two with a 30vl developer, was stressing thinking it would lift my hair but it clearly did! Love love love. +my natural hair color
P**H
AMAZING!!
I keep seeing this hair dye on tiktok/youtube and I just had to get some myself! I added about a cup full of 20v developer and left it for 30mins and it’s turned out so beautiful! The exact colour I’ve been looking for. Since I have really thick hair I had to use 6 tubes of it because they’re quite small.
Trustpilot
1 week ago
2 days ago