The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

Offre spunti molto utili per ottenere informazioni dalla “voice of customer” e costruire una buona strategia di sviluppo prodotto. Lettura piacevole, poco impegnativa e ricca di esempi pratici. Lo consiglio.

I bought this book as it had been recommended to me over the course of an entrepreneur's course and every single mentor insisted we all read it. They were not kidding - it is full of excellent, practical and valuable insights and information that will fundamentally change how you approach getting to know your customers and building effective and relevant businesses. An excellent and easy, quick read.

Must read for everyone who creates something for others

Simple yet powerfull knowledge, quick read full of practical advice. A must read for anyone involve in digital product/service design.

I am pained to think of all the energy I have put into start up ideas before finding this book. I listened to it on Audible and it was refreshing. The author does the reading himself and it is in a very casual tone. More like listening to a podcast or conversation than listening to a dry reading or a lecture.