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🔥 Unlock rich, fade-proof color with a silky shine that turns heads!
Carson Dark and Lovely Fade Resist Rich Conditioning Color in Brown Cinnamon 391 is a permanent hair dye formulated with nourishing fruit oils and exclusive Moisture Seal technology. It delivers up to 8 weeks of vibrant, fade-resistant color while conditioning hair to prevent breakage and dryness. Designed specifically for women of color, this non-drip formula ensures silky, shiny hair with a luxurious finish, backed by SoftSheen Carson’s 110+ years of expertise.
















| ASIN | B000K5E88U |
| Best Sellers Rank | #2,711 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #36 in Hair Color |
| Brand | SoftSheen |
| Brand Name | SoftSheen |
| Color | Brown Cinnamon 391 |
| Container Type | Bottle |
| Customer Reviews | 4.4 out of 5 stars 18,444 Reviews |
| Full Cure Time | 8 Weeks |
| Global Trade Identification Number | 00075285000281 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Aerosol |
| Item Weight | 0.1 Pounds |
| Manufacturer | SoftSheen Carson |
| Manufacturer Part Number | SO-O0173300 |
| Material Features | Nourishing, Fade Resistant, Full Coverage |
| Model Number | CARSON046532 |
| Number of Items | 1 |
| Package Information | Bottle |
| Product Benefits | Conditioning |
| Recommended Uses For Product | Softness |
| Suitable Hair Color | Dark Brown |
| UPC | 075285000281 |
| Unit Count | 1 Count |
L**E
Vibrant and leaves the hair looking amazing
This is the best top hair dye I have used it for 4 years straight and it’s amazing and it stays for a long time the color is vibrant and theres strong chemicals so it smells strong but works amazing
J**J
Love it
Perfect color, and long-lasting. I used it on my natural dark brown virgin hair, and it gave me a beautiful burgundy look. On my bleached streaks, it left a perfect pink color.
P**Y
Make your hair soft and silky and colorful...A++
Awesome product, arrived on time and is as advertised. Highly recommended.
F**S
AWESOME but difficult for color level 1/2 hair
Context: My natural hair is black/extremely dark brown, fully virgin loose curly hair. It is generally very healthy (I use moisturizing products, take good care, and am blessed with quick hair growth). I have had bad experiences with hair dye in the past- as it has led to extreme damage; so I wanted to avoid bleach. Color I used: vivacious red! I’m hoping to eventually get a lighter copper color, but I’m going slow so I do not cause much damage. I also purchased several olaplex products to help repair any potentially hurt hair. Experience: According to the chart, I needed three boxes, but I did not want to use all of them at once in fear that it may not work the best. I used two boxes, thoroughly raking it through in sections. I saturated every strand and left it in for 45 minutes. Instructions were very easy to follow!! After washing it out, my hair felt very, very dry, and I used the deep conditioning masks right afterwards. This helped my hair feel much softer, but no color showed on my hair—except at the roots. I figured this was because I did not saturate the ends enough. Then, I waited for my hair to be 80% dry (because I am impatient), and I used the third box. This time, I didn’t take through and instead focused on patting on as much of the color as I could. I focused it heavily on my ends but started every pour on the roots. I left it in for a full hour this time, washed it out, used deep conditioner, and diffuser. While my roots are still lighter than my ends, I am happy with the color! And most of all, I am overjoyed by the soft, bouncy, and healthy state of my hair!! Note: this brand is made for Black individuals, and I am South Asian. The only reason it worked the best for me is because I have very thick, course hair—and it was a better option than other box dyes. I do not know if it would work well for other non-Black people, and I will not make an estimation.
S**N
Go to hair color
Great product for a great price the color is very beautiful and the dye came with a hair mask tube that was quite large definitely going to purchase again
T**N
Long lasted
Gave me a beautiful natural looking color that mixed well with my white hair. Lasted long no wash out.
R**S
My head turned red, not violet.
I bought this dark and lovely vibrant violet, I have very very naturally dark hair that is very difficult to color. After reading the directions clearly I applied and within a few minutes noticed the coloring left on my scalp was more of a reddish pink. I waited the full 30 minutes and rosed with lukewarm water until the water ran clear. I applied the moisture mask (which is heavenly!) I dried my hair, the end result.. a very red head. I honestly like it, but truly wanted violet. I do plan on buying this product again because I do like this unique shade of red which gave vibrant pink highlights due to having quite a few grey hairs. I truly wish this color took.
T**L
Only hair dye that actually works!
The first blonde hair dye that has ever worked on my thick coarse hair! Amazing, exactly like the color i wanted. Also, I am not a woman of color so it works for everyone!
S**N
Softsheen
It is good product
F**S
ممتاز
صبغة ممتازه ونتائجها رائعه
P**A
muy buen producto
decolora muy bien, más si ya lo traes muy decolorado en las puntas no lo recomiendo, porque quedan dos tonos diferentes
J**E
Exactly as seen
Colored my hair for a long time. I really love it getting it again
G**.
L'efficacité
Malheureusement ça n'a pas fonctionné pour moi j'ai les cheveux crepus très noir peut-être à cause de ça que le produit n'a pas marché
Trustpilot
1 month ago
2 weeks ago