

Buy Import/Export Kit FD 3E (For Dummies) 3 by Capela, John J. (ISBN: 9781119079675) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders. Review: Excellent - Reliable arrived promply . Review: Don't buy it - Very US focused which wasn't very clear to me before I purchased it. I'm from the UK so not a lot in this book applies to me. Waste of money. At least the book is very easy to read... A bit too basic perhaps.






















| Best Sellers Rank | 278,905 in Books ( See Top 100 in Books ) 1,499 in Sales & Marketing 2,830 in Business Development & Entrepreneurship (Books) |
| Customer reviews | 4.4 4.4 out of 5 stars (213) |
| Dimensions | 18.54 x 2.79 x 23.37 cm |
| Edition | 3rd |
| ISBN-10 | 1119079675 |
| ISBN-13 | 978-1119079675 |
| Item weight | 481 g |
| Language | English |
| Print length | 358 pages |
| Publication date | 2 Oct. 2015 |
| Publisher | For Dummies |
M**A
Excellent
Reliable arrived promply .
A**A
Don't buy it
Very US focused which wasn't very clear to me before I purchased it. I'm from the UK so not a lot in this book applies to me. Waste of money. At least the book is very easy to read... A bit too basic perhaps.
A**O
the book came in mint condition and was quickly delivered. i know absolutely nothing on the subject but i found the book very insightful, i would recommend to anyone with no knowledge because its a very easy read.
L**A
belles explications, mais pas assez professionnel. De plus, il se cible sur le marché import export US seulement. Pas très utile pour l'Europe
J**A
To sum up, this book makes it very easy to make sure you have all your basic steps covered. It is a great place to read up on the basics without spending too much money. Being a student not in the supply chain field, I knew very little about importing and exporting, but this book really allowed me to understand an overview of the processes. It walks you through important information that you need to know about the subject. This book covers topics such as marketing, technology usage, research, negotiating, and of course importing and exporting. Within the marketing topic, this book covers target markets, how to access your markets, as well as the basic Ps of marketing. The breakdown of types of markets such as B2B and consumer markets around the world is helpful. The market research that is described included some insights that I have not thought about. Plus, the information about the different ways to access the target markets included some ways to reach new clients. The book is US focused, so some topics may not apply to being a business abroad. However, some topics are universal. It is a great tool to use as a beginner’s reference since it covers a variety of entry point information. The book is super easy to read, but sometimes a bit obvious or could be explained a little more in depth even for an intro book. With significant changes in technology, markets, economics, and trade, global markets need to be upkept and invested in. There are many opportunities for growth and change. Importing and exporting goods is a valuable way to expand your business and take part in the global economy, and this hands-on, friendly guide shows you how. Overall, the subject is covered very well. It pointed out things that I was not aware. Would recommend for a fellow beginner.
S**N
Good tool to use as a reference. However, it's not modernized and felt almost outdated.
F**N
It's a good book to get started with
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