Permanent Hair Dye, 5.0 Light Chocolate Brown – Ammonia Free, 100% Gray Coverage, Vegan, Salon Quality Hair Dye

Impressed by this product. Easy on scalp, non-toxic, rich vibrant color, foamy rich conditioner. Get some. Never again doing cheap garbage. Customer for life.

The best hair color I have ever used. I have gotten so many compliments on the natural and rich color and total coverage I got from this great hair color. Covered all my gray and has outlasted all other hair coloring. I already bought it again. Highly recommend. It has no strong or bad smell. I love it so much!

The light brown had a red undertone to it so I won’t get that color again. But over all it was easy to apply. Doesn’t smell and I love that they don’t test on animals

Color food not come out intense red as the package suggested it came out brown. Didn't cover any gray either so now I can't touch my hair to fix it for another 72 hrs and it's before a holiday so I'm pretty livid

I think I've found my go to hair color..... I've just recently joined the dyed-hair club, being that I have gone prematurely gray in my mid-late 30's. I actually want to look my age, not older lol. However, I can't afford a professional salon colorist, and neither did I want to saturate and ruin my hair with ammonia, bleach, or any other nasty chemicals that wreak havoc on your hair over time. So I've been shopping around any trying different brand box dyes that are more "natural" (used loosely here) in ingredients. The first brand I tried, was super cheap but literally only covered maybe...MAYBE 25% of my grays. And, it lightened my hair so bad it looked tacky. I tried brand #2, that was one of the most expensive, and not only did it burn and cause a lot of hair loss....they packed the wrong color in the box and I inadvertently dyed my hair bright burgundy. I looked like a fresh glass of wine being consumed by a famous purple dinosaur on kid's TV. And, I had color leakage bad, and I mean BAD. Despite rinsing clear and doing all the things, it leaked and stained my bath towels, my bed sheets, and my clothing for up to 8 weeks afterwards!!! I got a TON of compliments on the color, especially once it faded to my more natural auburn color, but still. The only plus to this brand was that it gave me 100% gray coverage. That brand was a nope. This brand, Naturigin, was third on my list to try. I immediately had high hopes for it. It didn't make my scalp burn nor did I have any hair fall out. The fragrance of the dye was pleasant, but the color sealant gel smelled SO GOOD! I haven't had any color leakage at all since applying a week ago, nothing, nada, and the color is still rich and natural looking. This is my natural hair color and so I'm thrilled to look myself again. My only thing is that it didn't quite cover all of my grays, maybe like only 90%, but I will for sure take it! I think I'll keep this brand.

This hair dye gave me great even coverage. It smells good too and doesn't dry out your scalp. No drip cream and easy to apply. Rich brown color but not too dark or too light. The perfect brown color! The lock in shampoo is awesome!

Not as safe and healthy as the company claims it is. It has 2-amino-4-hydroxythylaminoanisole sulfate that could cause severe allergic reaction..or it could also be carcinogen if reacts with another compound called nitrates.

I liked that it’s from Denmark. I don’t know why but I figured it may be less harsh as the ones I previously used. And it was! I loved the consistency and the smell is pleasant. I especially loved the after treatment. It’s not just a white conditioner, it was a blue more liquid treatment that formed a great lather and left my hair feeling great. I added my own keratin leave in conditioner to add a little extra treatment which I always do after coloring. I really recommend this product. I’m very pleased with the results.

Mi è piaciuto molto questo prodotto, che non è testato sugli animali: non cola ed è efficacissimo sulle ricrescite e sui capelli bianchi. Lo shampoo finale ha una gradevolissima profumazione che ricorda un' acqua di profumo.

I searched for ages for a colour I could use over my hair which is brown at the roots, with greys, and highlighted blonde. I have been using purple shampoo and conditioner as it was quite brassy after I bleached the highlights, which I did myself at home, and was looking for a cool shade to cancel out the brassiness, deal with the darker roots and greys all at once, because I'm lazy and didn't want to do it in loads of installments. Read loads of reviews and finally took a chance on this. Glad I did. Happy with the result. To avoid brassiness at the roots I started by applying strand by strand over the highlights, just using my gloved hands to single out the sections that were highlighted but also taking it to the root of those strands. Then I waited 15 minutes and started to slowly add more of the mixture to the rest of my hair starting at the ends until eventually I was covering all of the hair and working up the head leaving the roots until last and left it for another 15 minutes. I did it this way because when I have lightened my hair in the past I made the mistake of putting it on the roots first and you get this awful bright root that looks unnatural. I am so pleased with the results. I forgot to take a before pic but have posted a pic of the result. The roots are slightly lighter but in no way orange or yellow, but more of a lighter ash brown where I haven't applied much and the rest has taken to a nice medium to light blonde that blends nicely with my greys. The strands that were already blonde have gone a nice light platinum blonde so the whole look is more nuanced and varied, which is what I was hoping for. I hope this review helps someone else who is looking to deal with outgrowing highlights.

Beyaz saçları asla ve kat'a boyamıyor.

Ich färbe meine Haar seit 30 Jahren und hatte noch nie so ein schönes Ergebnis ❣️

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