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✨ Elevate your eye game with shimmer that lasts all day!
Urban Decay Shimmer Eyeshadow Primer Potion Sin is a vegan, cruelty-free cream primer that smooths eyelids and enhances eyeshadow vibrancy with a subtle champagne shimmer. Powered by polymer technology, it delivers long-lasting, crease-resistant wear suitable for all skin tones and types, making it a must-have base for flawless, radiant eye makeup.











| ASIN | B015KBH894 |
| ASIN | B015KBH894 |
| Best Sellers Rank | #27,293 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #15 in Eyeshadow Bases & Primers |
| Brand Name | URBAN DECAY |
| Container Type | Tube |
| Country as Labeled | United States |
| Coverage | buildable |
| Customer Reviews | 4.5 4.5 out of 5 stars (1,119) |
| Finish Types | Shimmery |
| Global Trade Identification Number | 03605971498398 |
| Is Discontinued By Manufacturer | No |
| Item Dimensions | 0.98 x 4.13 x 0.98 inches |
| Item Form | Cream |
| Item Volume | 11 Milliliters |
| Item Weight | 0.02 Kilograms |
| Manufacturer | Urban Decay |
| Manufacturer | Urban Decay |
| Manufacturer Part Number | 1325554 |
| Material Features | Cruelty Free, Paraben Free, Vegan |
| Material Type Free | Cruelty-free |
| Number of Items | 1 |
| Product Benefits | With polymer technology, this primer visibly smooths lids & creates the perfect base for eyeshadow & eyeliner. |
| Product Dimensions | 0.98 x 4.13 x 0.98 inches; 0.71 ounces |
| Skin Tone | Deep |
| Skin Type | Combination, Dry, Normal, Oily |
| Specialty | not-tested-on-animals |
| UPC | 764130833234 604214738904 |
| UPC | 764130833234 604214738904 |
J**S
Best Cream Eye Shadow on the Market!
Best cream eyeshadow I’ve ever used in my life! I started using this cream years ago and never stopped. It dries on perfectly and I get tons of compliments on my eye shadow. I usually put a light brown powder over it and it looks stunning. I only have to buy about 3 or 4 of these per year but it’s 100% worth it!
S**R
My favorite for years!
This has been my favorite eyeshadow primer for about 10 years now. I have very oily eyelids and this keeps my eyeshadow from creasing and fading. I love the color of this primer and the fact that it is slightly shimmery because I put it all the way up to my eyebrows and sometimes only put 1 eyeshadow shade on- on the bottom portion of my eyelid, and just let this primer show up top since it's a nice neutral shimmer. It's worth the normal high price, but sometimes it goes on sale here.
S**A
Best primer there is!!
This is the best eyeshadow primer I have come across. It makes sure my eyeshadow stays on until I'm ready to take it off at bedtime and even then I still have to use makeup remover to get it off. I like that it has a little color to it as well its a shimmery light color that you really can't see through the makeup except for the shimmer part. Even though it's on the price your side it lasts for a long time and it comes with an applicator making it easy to put on. I highly recommend using this product. Besides it keeping your makeup on it also makes the color of your eyeshadow more vibrant!
A**E
The OG of eyeshadow primers
Does all the things an eye primer should: Makes your eyeshadow apply more pigmented and evenly, helps it to blend more easily and seamlessly, and keeps it locked in without fading or creasing for HOURS (maybe days?).
J**B
Better as a liquid eyeshadow than a primer
Positives first: This stuff stays PUT. It’s got a really nice gleam/sparkle to it, and honestly when I’m too lazy to take off my makeup at night I could easily wear it the next day with almost no touch-up. Some minor(?) drawbacks though. One, you have to scrape the applicator on the inside of the opening to get excess product off before putting it on because there’s way too much (at least for me). Second, it’s easy to get on your lashes so you have to put mascara on top of them (which I usually wouldn’t) to cover it. Third, you need to be pretty fast with your applying because if you go back over it after it’s started to dry, you can end up lifting product you already applied back off. That’s the other thing: I couldn’t really smoothly blend it out or blend other colors in until I thought to use another primer underneath it. So in a way I use it more as a liquid eyeshadow that seriously stays in place than a primer itself. I use this for my understated “get ready in 5 minutes” routine and just blend in a little rose gold/pink around the edges. Overall I’m happy with it still but if you are looking for something that’s blendable without another primer below it might not be the product for you. First pic was one of my earlier attempts without primer underneath. I used the burgundy to cover the harsh line of where the Urban Decay ended. Second pic (sorry it’s kind of low quality) is UD only with primer underneath.
B**E
Good primer that works well.
I have used this for years. It is a good primer color and really helps to keep the original color of your eye shadow.
L**1
Works like magic!
Works exactly as advertised - I love the wand, so easy to use! Looks really great alone - you don’t even need to put eyeshadow on top of it!
E**N
The only eyeshadow you need
One of my favorite eye makeup products. It’s a primer but I use just this and get sooooo may compliments on my “eyeshadow” Love it!
E**Z
I've tried other eye primers and ended up back with this one as UB is the best for me - works through heat and sweat and best thing - it looks great on its own. It does hold the colours of any applied eyeshadow (for 8hr at least!) and is easily removed at the end of the night.
M**V
Muy buen producto. La verdad tenía miedo que llegara mal o seco y llegó perfecto. El producto en sí es muy bueno y aporta un brillo muy lindo.
A**J
I have greasy eyelids. Doesn't solve the problem
T**D
Fabulous, used this for years! Great shimmery colour to for a lighter day. Great in alllll weathers. I have very oily skin and this is the only thing I've found that stays nice alllllll day, no creases and easy to apply. A little goes a long way.
Trustpilot
1 month ago
1 month ago