The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity
Product ID: 18329985
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Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands . Review: Compelling - One of the most compelling aspects of this book is its emphasis on the role of nonprofit organizations in fostering democracy. The author says that by operating with transparency and inclusivity, nonprofits not only build stronger, more authentic brands but also contribute significantly to the democratic process. In nonprofit organizations, many diverse groups engage in dialogue and decision-making, which can enhance the fabric of society. Some of the case studies were great, some less so. Review: Executive directors and board members: you need to read this book - As a marketing professional venturing into the world of nonprofits for the first time, this is an invaluable resource. Laidler-Kylander introduces existing for-profit concepts, identifies differences between for-profits and nonprofits, and lays out a strong case for why and how nonprofits should invest time, energy, and money to develop their brands. The IDEA approach is based on practical, real world experience, and, though the author is an academic, the book is relatively easy to read (an important consideration when recommending to busy executive directors). There is almost always a learning curve in working with new clients. This book will make my job a whole lot easier.
| Best Sellers Rank | #606,746 in Books ( See Top 100 in Books ) #372 in Nonprofit Organizations & Charities (Books) #7,808 in Business & Finance |
| Customer Reviews | 4.0 out of 5 stars 23 Reviews |
E**.
Compelling
One of the most compelling aspects of this book is its emphasis on the role of nonprofit organizations in fostering democracy. The author says that by operating with transparency and inclusivity, nonprofits not only build stronger, more authentic brands but also contribute significantly to the democratic process. In nonprofit organizations, many diverse groups engage in dialogue and decision-making, which can enhance the fabric of society. Some of the case studies were great, some less so.
P**S
Executive directors and board members: you need to read this book
As a marketing professional venturing into the world of nonprofits for the first time, this is an invaluable resource. Laidler-Kylander introduces existing for-profit concepts, identifies differences between for-profits and nonprofits, and lays out a strong case for why and how nonprofits should invest time, energy, and money to develop their brands. The IDEA approach is based on practical, real world experience, and, though the author is an academic, the book is relatively easy to read (an important consideration when recommending to busy executive directors). There is almost always a learning curve in working with new clients. This book will make my job a whole lot easier.
A**E
Three Stars
started reading it, but it didn't really grip my attention
B**N
Right book sleeve. Wrong book!
I ordered this book as it is required reading for a nonprofit marketing class. Several weeks into the semester, when reading in this particular book was required, I opened it only to find that it is a Mergers and Acquisitions book. Ugh!!!!!
Q**A
has written excellent book based on research she and her fellow author ...
Kylander, who teaches at Harvard, has written excellent book based on research she and her fellow author conducted. Her message is that today's brand informs and communicates your strategic mission. The keys are "Integrity, Democracy, and Affinity." She also wrote several articles on the nonprofit brand based on the research for the book for the Stanford Innovation Review, which are available online. Excellent book! The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity
K**R
Case study after case study, I saw my own organization in this book.
As the director of a small non-profit this book allowed me to survey stakeholders and interview key employees with simple tools. While it is full of case studies, it is also full of useful, real world applications that forced me to think along the six principals outlined in the book.
S**E
GREAT Guide for Nonprofit Branding
One of my favorite new books on nonprofit branding, a must read for anyone in or starting a nonprofit. Very good insight!
S**R
Eh.
It's all been said before.
E**E
Don't buy it in second hand.
Absolutely scammed by the seller. The book is in really bad condition, written, with missing parts, sticky, stamped. Hard to read in this condition. High price for nothing.
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