Ion Bright White Powder Lightener 1 lb

This bleach is incredible. I used it with a 30 vol developer and a little conditioner stirred in to dilute it for hair damage prevention purposes, and I'm not disappointed. I was bleaching out black, so I did have to use it twice in order to get the color out, but it worked very well. It went from black to a very nice brown (which was perfect bcs I was going ginger but my dye was a little bright, so I needed a darker color to contrast that.) My hair doesn't feel damaged at all, it's still soft as can be. Very good product.

My hair is extremely stubborn. Most bleaches I require 3 sessions, as my hair loves to stay at the strawberry blonde phase (thank you Irish genes 😂). This bleach works in 1 session!!! I didn't even have to use my 40 developer! For once I used my 30 developer, kept this on for 20mins, and got wonderfully blonde hair!

I’ve tried many powder lighteners and always go back to this brand. This has been my go-to for a while now because it’s always a consistent quality. Other powders don’t lift nearly as well as this one. It definitely lifts at least 4-5 levels. It’s also best to cover your bleached parts with hair foil or syran wrap because when this bleach dries, it no longer lifts. So covering your bleached parts with foil or wrap can help keep the bleach activated longer, thus lifting more for a brighter blonde.Also keep in mind you will still need a toner (but that goes for any powder lightener). Any powder bleach will lighten your hair but in order to get the brassy/unwanted tones out, you HAVE to tone your hair afterwards. After bleaching, I use Wella toners (T18 or T28 - sometimes both) and my hair always looks like I came from the salon.

i have used this forever its my go to

It works great the first time

works great

Brought my dark brown natural level 4 hair up to level 8 or 9 in one go!

Does a good job.