Color Effects Platinum

I love the facets of color! True to packaging & easy to follow instructions. There's even violet shampoo to use between rinsing out color, then the conditioner. No left over chemically smell after washing out, unlike many other brands I've used.Defitely a win!

THIS IS THE BEST HAIR LIGHTNING kit I have ever used, and I have gone through a million, after years of coloring my hair!I just colored my hair this morning, and the results are STUNNING!!!!!1. This made my hair actually softer: how is that even possible? lol but IT IS with this product!!!!!2. My natural hair is something like dirty brown, a little ash, a little red, and this kit lightened it about 5-7 shades within 20 minutes! I was so scared to not damage my hair, so I kept it on the minimum, but it gave me PERFECT color!!!! It also made me have sun-kissed highlights, which makes it look sooooo amazingly natural! I know that I can come back anytime later and use a new kit to lighten the hairline around my face or just take strands and lighten the ends. So, it is like paining on lightness, without the fear of frying anything. This is just for fun for me, so I can re-design what I want later! :D3. What I LOVE about this product is that you can layer it on, meaning, you can overlap it with previous color, and it will not fry your hair. I was skeptical about it, but after using it one time, I KNOW that you can, just because I have had the experience with hundreds of products.4. The smell is almost nonexistent, I really don't even remember smelling anything. WONDERFUL!!!!5. Oh, I am just SOOOO SATISFIED AND HAPPY!!!!! :D :D :D :D :DTHANK YOUUUUUUUUU, REVLOOOOONNNN!!!!!YOU ARE SAVING ME HUNDREDS OF DOLLARS AND MAKING ME LOOK FABULOUS!I LOVE MYSELF, TOO, NOW!!!! :D :D :D :D :D :D :D :D

Love this hair dye!! Accidentally left it on for longer than the package said, but it was fine! It didn't "fry" my hair off. Got my hair to the desired platinum shade. I will say my natural hair is not super dark tho. I will say it does bleach the shirt that your'e wearing, so def wear an old shirt maybe with an old towel. But overall i LOVEEE this hairdye! Definitley recommend!!

If your hair length is past your shoulders I definitely recommend using 2 boxes instead of just 1 that way you are sure to not miss spots and end up with patchy results.It lifted my hair to a considerably light level of blonde with minimal brassy-ness. Only thing I didn't like is that it left my hair feeling like straw and very easily matted during/after washing so I have to use alot of conditioner and detangler just to comb through it now. I feel like that happens anytime you bleach your hair, regardless of which bleach you use though so it's probably not a product specific issue.

The added pieces made sure my hair wasn’t destroyed like normal bleach. It was easy, tidy, and really impressed me. The gloves are on the instructions if you can’t find them.

Quality beef, perfect whitening

I have been dying my hair for several years and have never had any issues with discoloration until using this product. It definitely lightened my hair, but also left a bluish/green streak on top of my head. Very strange.. perhaps just a fluke.

My favorite hair color and dye. I have tried several different ones but this is my favorite for sure.