Loving Tan Deluxe Gradual Tan Lotion, Medium- Natural Looking Self Tanner, Professional Strength Sunless Tanner, 7+ Self Tanning Applications per Bottle-Cruelty Free, Naturally Derived DHA-5.07 Fl Oz

This is so good. I have tested so many self tan products and this is by far the best. It applies evenly and does not smell. I purchased the dark shade (by recommendation from a makeup artist) even though I usually use medium tones and it has lasted for days and is a perfect shade. Highly recommend!

Such a perfect color. It's not splotchy or streaky if you apply it evenly. My friend uses the same one. She's naturally ginger, so she's very pale, and it looks so natural on her. It actually smells heavenly compared to other self-tanners, but at the same time, it's not heavily scented. It just smells a little bit like vanilla. I'm definitely purchasing again. If you're looking through reviews trying to decide whether to buy it, just do it, it's so worth the price. It was streaky the first time I did it, but that's because I put it on totally wrong. Follow the steps, and it looks amazing!

Really great self tanning lotion! I’m pretty pale and got the medium shade, and I got a natural looking, even tan from just one application. Odor is not as strong of a “fake tan smell” as other products I’ve used. I’m most impressed with how even it turns out, no streaks! Will be buying this on repeat!

Gives good color but can streak easily if you don’t apply evenly

I use several loving tan products and love them all. It does not streak and it is a nice color.. does not have an orange tint

I have tried so many self tanners. This one is by far my most favorite. It gives a gorgeous, natural tan and smells nice. You do have to be careful around ankles and feet, but that’s normal. Just make sure to exfoliate and moisturize those areas first.

I’m actually so annoyed. For the price of this, I literally got 2-maybe 2.5 full-body uses out of this!! And I’m 5’2!! The foam gives a much deeper looking tan IMO..maybe that’s where I went wrong, but STILL. The only positive I have is that it doesn’t have a horrible smell. There are much cheaper products better than this.

Love this lotion. Easy to apply. Gives you a natural looking tan. Highly recommend

My biggest complaint in tanners is the smell. However this one has none. It’s very light weight

Nice colour! Only product I have tried that didn’t give me a major rash!!!

The product is great, give me a good healthy gold tone tan on my skin( I'm asian), no dry skin issue after, easy to use, nothing to complain about the product. BUT, it's to expensive to buy it on amazon, unless you really need it right on the next day, DO NOT BUY on amazon, its 27$cad more expensive than buying from the official website, by this price, even the mousse version with 2 hours express no as expensive as this one, its just not worth it!