John Frieda Go Blonder Lightening Shampoo for Blonde Color-Treated Hair, Paraben, Phthalate, Silicone and Ammonia Free, Cruelty Free, Vegan Friendly Shampoo 8.3 oz Bottle

I am very picky about my hair and go to a hairstylist every six weeks for highlights, touchup and styling. I have dark blonde hair with light blonde highlights, and a darker root base which I covered with a medium golden gloss, but it made my hair a little too dark so I tried this and for two weeks I washed my hair twice a week it raised the level of the darkness and got rid of the gloss, but not in a bright fake way in a very subtle golden shimmering lighter blonde way it was perfect! I use the oil in my hair to keep it moisturized when I tall dry and this work very well. It did not dry my hair out my hair was still soft and very shiny. I also use the matching conditioner and it worked very well. Also, I am picky about my hair care products and only use high-end shampoos and conditioners, but I was very surprised at the gentleness and effectiveness of the claims for this shampoo and conditioner, I do recommend it if you wanna go one level lighter than what you have or to brighten your highlights.

Awesome shampoo Love it Thank you love, love love wonderful amazing seller awesome pricing 💕😍💞🥰💜💓

Smells great, beautiful lather - saw subtle lightening right away. Full disclosure, I am dark blonde with highlights so I alternate with the John Frieda highlight activating shampoo and conditioner.

Rinses out easily and cleans my hair effectively. Lightens only slightly.

This really does lighten my blonde hair! I am very impressed with this product and use it daily.

This works so good! It takes about a week of washing it every day or every other day before you notice it lightening. It also helps to lift old dye off my ends of my hair. The best part is it’s not damaging but it can be a little drying so use a good conditioner when using.

THERE WAS NO BLONDING

Wil buy again

Muy buen shampoo deja el cabello suave

O produto chegou em boas condições. Porém após várias lavagens não vi diferença alguma no tom do cabelo.

This shampoo is a great affordable price! Thank you Amazon 😊

I don't bother spending money on expensive foils and highlights. This is literally my go to to lighten by blonde hair. I also rotate so use a regular shampoo 2 days, then this lightening shampoo 1 day, then a purple shampoo like once or twice per week etc. My hair has lightened and brightened so much and it looks 100% natural.

Due to COPD I can no longer 'colour enhance' my dark blonde hair so was steadily getting darker & greyer. I tried John Frieda Sheer Blonde Go Blonder Shampoo & got lucky - it works a treat to both lighten my hair & eliminate the greys - the bonus was no bad smells or irritation. It may be hard to find this product but well worth the search - I highly recommend it & the coordinating conditioner.