Photo Focus Matte Foundation Stick Makeup, Toffee | Vegan & Cruelty-Free

The coverage is light to medium, perfect for evening out my skin tone without looking heavy or cakey. It wears well throughout the day without settling into fine lines or drying out my skin. The small pot size also makes it super convenient for travel or throwing into my makeup bag. Overall, if you’re looking for a natural-looking, easy-to-blend product in a true light/medium neutral shade, this one is definitely worth trying. I’d buy it again. Nice Product 👍🙂

I have used sooo many drugstore all the way to highend foundations... and this foundation stick from wet n wild is in my TOP 5 FAVS!!! glides on soooo smoothly and effortlessly blends into the skin. Its like second skin. You cannot tell where my skin starts and the foundation ends... its THAT good, yall. Shade match is spot on perfect for my light neutral tone. Blends well with my other cream products and powder sets over it very nicely too. NOTHING settled into my fine lines. I am 48 with mature skin so I definitely have some lines. I'm seriously in love with this product... and its only $5!!!!! WHATTT??!!! I woulda NEVER expected such great quality out of wet n wild but WOW this is definitely gonna be well loved and well used. Wet n wild has NVR disappointed, I'll say that. Try this, I think youll love it too

The Wet n Wild Photo Focus is a good option for a moisturizing stick foundation (not necessarily my favorite type of foundation), but it's hard to complain when it's retail price is $5. It looks nice once applied, it blends well, doesn't oxidize/change color, but it's not a long lasting foundation and end up emphasizing the fine lines. The foundation applies and blends wonderfully with fingers, sponges and buffing brushes; personally I prefer to use my fingers, as warming the product works better for me. The coverage is light-medium and cannot be build up without looking cakey; I really need a concealer for my under eyes and to spot correct any flaws I want to cover. Freshly applied the foundations looks very good, a natural satin finish, flattering in different lighting (outside, bathroom, office) and slightly blurred/perfected. Although it's an wax and oil-based formula, it didn't caused my clogged pores or breakouts. My biggest issue with the foundation is that while it looks amazing once applied, it's not long lasting. I have combination skin and 3-4 hours after application the foundation starts migrating throughout the day, disappearing from my jaw and mouth, settling into creases (smile and frown lines) and looking messy. I do set it with powder and blot later during the day, but it doesn't help. Maybe it would last longer on someone with dry skin, but I'm not really that oily. The `Soft Beige` shade is a good shade for me, but `Vanilla Beige` was also pretty close (to the point I think it's useless in the line to have both shades). It's maybe more of a summer shade (I don't get too tanned, but I spend time outdoors), but it's not too dark I couldn't wear it at my palest. It doesn't oxidize or change color once applied. The shade is yellow and warm enough for my undertone, without looking unnatural. For reference, I'm light-medium with warm yellow undertone (MAC NC20, Becca Buff/Buttercup, Estee Lauder 1W2/2W1, Maybelline Natural Ivory, Too Faced Vanilla).

I have used wet n wild products throughout my 27 years of wearing makeup and have had a mixed experience with a variety of their products but overall would recommend it as most products offer a great quality for a Cost effective price point, now a as a devoted fan of the Wet n Wild Photo Focus Matte Foundation Stick, I can confidently say it's a great choice for a smooth, natural-looking base. Its affordable price point and reliable performance make it a standout in the drugstore category. This foundation stick offers a buildable medium-to-full coverage and sets to a beautiful matte finish, living up to its name perfectly. It effectively blurs imperfections and evens out skin tone, leaving a filter-flawless appearance that doesn't look caked. The stick design makes for a quick and easy application. You can simply swipe it on and blend it out with a damp beauty sponge, and it melts into the skin. The texture is creamy and blends effortlessly without feeling excessively tacky. I've found it doesn't settle into pores, especially when used with a primer. Of course always moisturizing before priming. I appreciate the build-ability of this foundation. For a light, even weekend look, it works wonderfully on its own. It's also an excellent base for a full-glam routine. By applying a base layer of this stick foundation and blending, I can maximize the product's longevity and create a smooth canvas for layering other foundations, concealers, and powders. Due to its creamy formula, I also suggest setting it with a pressed or loose powder to lock in that flawless, matte finish. This product is a great find for a budget-friendly option. It provides a flawless, matte finish and is incredibly versatile, making it a staple in my makeup bag.

Hard to smooth out on your face & leaves a tacky/sticky finish. Color is also off-I use medium beige in other brands, which is what I ordered for this brand, and it’s more of a light beige color when you put it on. Just ok in a pinch & also needs covered with a face powder if you don’t want to look “greasy” all day.

If you were a Maxfactor True beige panstick user than this is the makeup for you. I have tried so many foundations over the years trying to find something close to the Maxfactor. Finally!!! This is the one! Great coverage feels light on your skin and last all day!!

Nice for daily use good product

el maquillaje es excelente para mi tipo de piel seca, cubre bien la piel y el precio es excelente

Excelente cobertura y barato

I was pleasantly surprised by this produce. On a whim I bought this to try. I always dread the dryness and cakiness of stick foundations, but I was impressed with how creamy this is, while simultaneously feeling weightless on the skin. This foundation gives light-buildable-to-medium coverage with a matte, airbrushed finish. This blurs imperfections without emphasizing my skin texture, dry patches, or larger pores (particularly around the nose). I noticed that this dries down and sets fairly quickly, so I recommend buffing or blending it out right after application. Once it sets, it doesn’t leave behind any stickiness or tackiness on the skin so I don’t feel like I have to set my entire face with powder, which I appreciate! In terms of longevity, I would put it around the 6-8 hour mark. By the end of the day, it had worn off around my nose area, but the rest of the face looked pretty darn good. There are currently 21 shades offered, which is generous, particularly for stick foundations at the drugstore. However, I wished that the Wet n Wild website provided shade descriptions, which would make it infinitely more helpful when ordering foundations online.

Sehr guter Abdeckstift. Hält lange.