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💋 Own your bold with lasting plum perfection!
L'Oreal Paris Colour Riche Lip Liner in Lasting Plum is a creamy, twist-up lip pencil infused with Omega 3 and Vitamin E. Designed for precision lip contouring and full-lip color, it delivers rich, long-lasting pigment without the need for sharpening. Ideal for all skin tones and types, this moisturizing lip liner offers a smooth application that stays put throughout the day, making it a must-have for a polished, professional look.









| ASIN | B004BCX7YY |
| Age Range Description | Adult |
| Best Sellers Rank | #3,309 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #15 in Lip Liners |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | Lasting Plum |
| Country as Labeled | France |
| Coverage | Full |
| Customer Reviews | 4.6 out of 5 stars 8,831 Reviews |
| Finish Type | Rich Color |
| Finish Types | Rich Color |
| Global Trade Identification Number | 00071249046210 |
| Is the Item Heat Sensitive? | No |
| Item Dimensions | 5.1 x 0.3 x 0.3 inches |
| Item Form | Pencil |
| Item Weight | 4.99 g |
| Lip Color Intensity | Medium |
| Lip Color Shade Depth | Deep |
| Lip Color Type | Lip Liner |
| Lip Color Undertone | Red |
| Manufacturer | L'Oreal Paris |
| Manufacturer Part Number | 10065131 |
| Model Number | hfs-koi-zk-a7180 |
| Number of Items | 1 |
| Product Benefits | Long-lasting, Moisturizing, Rich Color |
| Skin Tone | Medium |
| Skin Type | All |
| Special Ingredients | Omega 3, Vitamin E |
| Target Audience | Women |
| UPC | 071249046210 |
A**R
Beautiful and affordable
Wonderful lipliner. Purchased the shade Worth It Medium to pair with the Ballerina Shoes lipstick. Nice combo. Easy and smooth application. Will last most of the day—even through meals.
K**E
Beautiful color
I got this liner because I already own it, and am running low. This lip liner stays put, defines my lips, but doesn’t line them so heavily that it looks like I have an outline on my mouth. The lipstick I wear subtly blends with this color. I like to fill in my lips with this shade sometimes too, by using the lip liner itself to add color to my lips. The pencil is a crayon type soft material tip and can be applied with precision every time. This color is perfect with corals, nudes, peach tones, and blush colors. I have tanned, light to medium skin with yellow undertones. My coloring is considered “neutral”. This shade works for me very nicely. It also feels nice applying it. I do not like pencils that you have to sharpen. They simply don’t work well and are hard to keep sharp. I end up wasting a lot of that type of product. With this brand and lip pencil, I get no waste and can use the entire stick. I don’t feel like my lips get dry with use of this product either. I plan to continue using this product due to the staying power, ease of use, and beautiful color.
J**T
Smooth finish
Favorite color. Goes well with dark features. Not sticky. Applicator is easy to use.
N**K
It’s worth it
I like it! It goes on smoothly and the color is nice. Not to dark or to light. You never know when ordering online. I don’t normally line my lips, but it works well in the entire lips. Decent price too.
J**D
Best Charlotte Tilsbury pillow talk dupe
Saw Charlotte Tilsbury pillow talk lipstick and liner featured on the Today show. Fell in love with the natural look of the color “medium”. It was just under $30. I happened to see this liner on social media as a “dupe”. It was less than $8 and is amazing. Goes on smooth and is just as pretty as the Charlotte Tilsbury. Such a great value!
P**M
Favorite liner
I love tte color plus it does not run, great lip pencil
S**N
Natural, Comfortable, and My New Go-To Lip Liner
The L'Oreal Paris Colour Riche Lip Liner in 782 Toffee To Be has quickly become one of my go-to lip products. The color is a beautiful warm deep brown, and even though brown is a new color for me, I paired it with a neutral brownish-pink lipstick and it looked so good. It blended very well and looks so natural, not harsh at all. The liner goes on smoothly without tugging, and the creamy formula makes it easy to get precise lines while still feeling comfortable on the lips. I love that it has Omega 3 and Vitamin E, which help keep my lips from feeling dry. I do have to reapply after eating or drinking, but that’s quite normal for this type of liner, and it’s easy to keep in my purse for quick touch-ups. I also love the retractable function so I don’t have to worry about sharpening it. It wears well otherwise and adds a polished finish to any makeup look.
H**Y
Great liner and price
Love the color
K**E
Happy
As stated
D**E
LUCIOUS LIPS
This is the best lip liner , glides on smooth and doesn’t smudge. Will be purchasing other colors .
T**A
have reordered
Fantastic colour to match many lipsick colours. Notably longer lasting than my other lip pencils.
A**R
Great product!
Long lasting, after drinking and eating. This outlasts the higher end products. Colour is great. Highly recommended!
S**4
Sad it’s no longer available
Great just wish it was still available
Trustpilot
2 days ago
2 weeks ago