--- product_id: 62565322 title: "Brightening Shampoo" brand: "provoke" price: "2842 som" currency: KGS in_stock: true reviews_count: 13 category: "Provoke" url: https://www.desertcart.kg/products/62565322-brightening-shampoo store_origin: KG region: Kyrgyzstan --- # Instant shine & brightening effect Violet + Blue pigments for brass neutralization UK’s #1 purple shampoo brand Brightening Shampoo **Brand:** provoke **Price:** 2842 som **Availability:** ✅ In Stock ## Summary > 💜 Shine bright, banish brass, and join the UK’s purple revolution! ## Quick Answers - **What is this?** Brightening Shampoo by provoke - **How much does it cost?** 2842 som with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.kg](https://www.desertcart.kg/products/62565322-brightening-shampoo) ## Best For - provoke enthusiasts ## Why This Product - Trusted provoke brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Versatile Hair Hero:** Perfect for natural, coloured, highlighted, platinum blonde, white & grey hair - • **Trusted UK Bestseller:** From the #1 purple shampoo brand in the UK with 4.4⭐ from 11,677 reviews - • **Instant Radiance Boost:** Optical brighteners deliver dazzling shine for visibly brighter hair immediately - • **Pro-Level Care Routine:** Maximize results by alternating with Colour Care Shampoo & Conditioner - • **Brass-Busting Pigment Power:** Unique violet & blue pigments neutralize yellow & orange tones in just one wash ## Overview PROVOKE Touch Of Silver Brightening Purple Shampoo is a 200ml toning shampoo formulated with violet and blue pigments to neutralize yellow and orange brassy tones in natural, coloured, or highlighted blonde, white, and grey hair. It delivers instant brightening and dazzling shine after just one wash, is paraben-free, and is the UK’s #1 purple shampoo brand trusted by over 11,000 users. ## Description Product Description PRO:VOKE Touch Of Silver Brightening Shampoo is the original purple shampoo and from the #1 purple brand in the UK. This toning treatment shampoo brightens coloured, natural or highlighted platinum, blonde, white and grey hair, resulting in vibrant, dazzling shine. For visibly brighter hair after just one wash. Specially formulated with both violet and blue pigments to intensely neutralise brassy, yellow tones and treat colour fading and dullness for instant, visible results. Ingredients Aqua (Water/Eau), Sodium Laureth Sulfate, Sodium Chloride, Coco-Glucoside, PEG-7 Glyceryl Cocoate, Disodium Cocoamphodiacetate, Parfum (Fragrance), Sodium Benzoate, Laureth-4, Phenoxyethanol, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic/Capric Glycerides, Glycol Distearate, Potassium Sorbate, Polyquaternium-10, Glyceryl Oleate, Citric Acid, Disodium EDTA, Cocamidopropyl Betaine, Benzophenone-4, Linalool, Hexyl Cinnamal, Glycerin, Sodium Hydroxide, Formic Acid, Hydrogenated Palm Glycerides Citrate, Tocopherol, Acid Violet 43, HC Blue No. 2. P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Directions for Use: Apply to wet hair and massage into a gentle lather before rinsing thoroughly. For optimum results, follow with Colour Care Conditioner. Best used in between washes with the Brightening Shampoo and Intensive Conditioner. Safety Warning External use only See more Review: Nice shampoo - Brilliant shampoo smells nice makes my hair shiney and soft good value Review: Great product - I like this shampoo it tones down any yellowing of my white hair and brightens it generally good value too ## Features - CREATE VIBRANT, DAZZLING SHINE AND VISIBLY BRIGHTENED HAIR COLOUR WITH PRO:VOKE ORIGINAL PURPLE SHAMPOO IN JUST 1 WASH. - WHO IS THE PERFECT MATCH? Natural, coloured, highlighted or platinum blonde, white and grey hair. - HOW DOES THE PURPLE MAGIC WORK? Formulated with a unique mix of violet and blue pigments, this purple shampoo restores your hair colour by removing yellow and orange brassy tones, whilst optical brighteners add shine. Creating vibrant, dazzling shine for visibly brighter hair after just one wash. - MAXIMISE RESULTS: Use every other wash in combination with our everyday Colour Care Shampoo and Conditioner set for maximum results. - From the #1 purple brand in the UK. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00CM6YYCU | | ASIN | B00CM6YYCU | | Active Ingredients | Silver, White | | Benefits | Shine,Brightening | | Best Sellers Rank | 409 in Beauty ( See Top 100 in Beauty ) 22 in Shampoos (Beauty) | | Brand Name | PROVOKE | | Country Of Origin | United Kingdom | | Country of origin | United Kingdom | | Customer Reviews | 4.4 4.4 out of 5 stars (11,732) | | Customer reviews | 4.4 4.4 out of 5 stars (11,732) | | Hair Type | Colour Treated | | Is discontinued by manufacturer | No | | Item Form | Liquid | | Item Weight | 0.2 Grams | | Item model number | 112485014 | | Manufacturer | Pro:Voke | | Manufacturer | Pro:Voke | | Manufacturer Part Number | 40010972 | | Material Type Free | Paraben Free | | Model Number | 112485014 | | Number of Items | 1 | | Product Dimensions | 3.6 x 5.8 x 17.5 cm; 0.2 g | | Scent Name | aldehydic | | Unit Count | 200.0 millilitre | ## Product Details - **Brand:** PROVOKE - **Hair type:** Colour Treated - **Item form:** Liquid - **Material Type Free:** Paraben Free - **Product benefits:** Shine,Brightening ## Images ![Brightening Shampoo - Image 1](https://m.media-amazon.com/images/I/71w4zbkHrvL.jpg) ## Available Options This product comes in different **Size** options. ## Questions & Answers **Q: It says for grey, silver or platinum hair but does it also work on more goldeny blonde hair? Would just like to stop mine going yellowy. Thanks in adv** A: Yeah it does my hair is blond and some golden streaks I left it in for 20mins with some conditioner on and my hair was like brand new I love it :) **Q: my hair is light brown with alot of grey would this shampoo be suitable** A: This shampoo removes the bronze tarnish in white/silver hair. If your hair is light brown it may not bronze as white hair does and you might find it does not work. My hair is completely white and the shampoo is very effective. **Q: Has anyone used this on brown hair? What effect did it have? Thanks.** A: I use it for my previously-dyed-brown hair - the brown dye left behind lots of red tones when it caught the sun, and this is by far the best I’ve tried - it really takes the red out leaving my brown hair more golden-ashy toned. Got to leave it in a little before rinsing. I’ve previously tried Aussie purple shampoo and Fanola no orange, and touch of silver is so much more impacting. (The blue Fanola brand did nothing). **Q: Not really a question but you can buy this in Poundland** A: £2.49 in poundstretcher. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Nice shampoo *by E***A on 17 February 2026* Brilliant shampoo smells nice makes my hair shiney and soft good value ### ⭐⭐⭐⭐⭐ Great product *by J***. on 22 January 2026* I like this shampoo it tones down any yellowing of my white hair and brightens it generally good value too ### ⭐⭐⭐⭐ Good shampoo *by T***5 on 12 May 2025* This purple shampoo works well and tones down brassiness and leaves hair looking fresh and bright. Plus, it smells great and doesn’t dry out hair! Can’t say it’s the best but is a good one. ## Frequently Bought Together - PROVOKE Touch Of Silver Brightening Purple Shampoo 200 ml, Neutralises Yellow and Orange tones, Formulated with Violet and Blue Pigments - PROVOKE Touch of Silver Intensive Conditioner - for Blonde, Platinum, White or Grey Hair - 200 ml - PROVOKE Touch Of Silver Colour Care Conditioner, Purple, 400ml --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.kg/products/62565322-brightening-shampoo](https://www.desertcart.kg/products/62565322-brightening-shampoo) --- *Product available on Desertcart Kyrgyzstan* *Store origin: KG* *Last updated: 2026-05-05*