---
product_id: 53982752
title: "Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know"
price: "13072 som"
currency: KGS
in_stock: true
reviews_count: 12
url: https://www.desertcart.kg/products/53982752-marketing-insights-from-a-to-z-80-concepts-every-manager
store_origin: KG
region: Kyrgyzstan
---

# Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

**Price:** 13072 som
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
- **How much does it cost?** 13072 som with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.kg](https://www.desertcart.kg/products/53982752-marketing-insights-from-a-to-z-80-concepts-every-manager)

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- Customers looking for quality international products

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## Description

Buy Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know 1 by Kotler, Philip (ISBN: 9780471268673) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders.

Review: Five Stars - Great marketing insights, this book is full of good examples on marketing ease to read. Thank you.
Review: Useful "Quick Reference" Book - This compliments Kotler's "Bible" in that you can quickly pick it up to remind you of some terminology or to glean a few insights in what some organisations did marketing wise. Not to be considered a book that you will complete your MBA with but rather a tool to keep your mind refreshed for that all important exam!!!

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | 1,201,755 in Books ( See Top 100 in Books ) 1,158 in Advertising (Books) 10,764 in Business Development & Entrepreneurship (Books) |
| Customer reviews | 4.3 4.3 out of 5 stars (45) |
| Dimensions  | 16.4 x 2.27 x 23.55 cm |
| Edition  | 1st |
| ISBN-10  | 0471268674 |
| ISBN-13  | 978-0471268673 |
| Item weight  | 431 g |
| Language  | English |
| Print length  | 224 pages |
| Publication date  | 11 Mar. 2003 |
| Publisher  | Wiley |

## Images

![Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know - Image 1](https://m.media-amazon.com/images/I/31V41daH7JL.jpg)
![Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know - Image 2](https://m.media-amazon.com/images/I/41z2RiBlYPL.jpg)
![Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know - Image 3](https://m.media-amazon.com/images/I/512I-vQw2CL.jpg)
![Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know - Image 4](https://m.media-amazon.com/images/I/51kx288-sWL.jpg)
![Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know - Image 5](https://m.media-amazon.com/images/I/61nXSCErcZL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Five Stars
*by A***R on 27 October 2015*

Great marketing insights, this book is full of good examples on marketing ease to read. Thank you.

### ⭐⭐⭐⭐ Useful "Quick Reference" Book
*by A***D on 6 August 2007*

This compliments Kotler's "Bible" in that you can quickly pick it up to remind you of some terminology or to glean a few insights in what some organisations did marketing wise. Not to be considered a book that you will complete your MBA with but rather a tool to keep your mind refreshed for that all important exam!!!

### ⭐⭐⭐⭐⭐ Marketing Management By Philip Kotler First time the book is ...
*by V***J on 9 October 2014*

Marketing Management By Philip Kotler First time the book is in google play store https://play.google.com/store/apps/details?id=com.vsl.marketingmanagement (type marketing management) 3rd num app is

## Frequently Bought Together

- Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know
- Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams
- Launch (Updated & Expanded Edition): How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

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*Product available on Desertcart Kyrgyzstan*
*Store origin: KG*
*Last updated: 2026-01-24*