---
product_id: 53258181
title: "Bottlenecks: Aligning UX Design with User Psychology"
price: "6335 som"
currency: KGS
in_stock: true
reviews_count: 13
url: https://www.desertcart.kg/products/53258181-bottlenecks-aligning-ux-design-with-user-psychology
store_origin: KG
region: Kyrgyzstan
---

# Bottlenecks: Aligning UX Design with User Psychology

**Price:** 6335 som
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- **What is this?** Bottlenecks: Aligning UX Design with User Psychology
- **How much does it cost?** 6335 som with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.kg](https://www.desertcart.kg/products/53258181-bottlenecks-aligning-ux-design-with-user-psychology)

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## Description

Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations. Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike. Innova tors in design and students of psychology will learn: The psychological processes determining users’ perception of, engagement with, and recommendation of digital innovations Examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness Strategies for marketing and product development in an age of social media and behavioral targeting Hypotheses for research that both academics and enterprises can perform to better meet users’ needs Who This Book Is For Designers and entrepreneurs will use this book to give their innovations an edge on what are increasingly competitive platforms such as apps, bots, in-car apps, augmented reality content. Usability researchers and market researchers will leverage it to enhance their consulting and reporting. Students and lecturers in psychology departments will want it to help land employment in the private sector. Praise “Bottlenecks’ is a tight and eminently actionable read for business leaders in startups and enterprises alike. Evans gives us a rich sense of key psychological processes and even richer examples of them in action.” - Nir Eyal, Author of Hooked: How to Build Habit-Forming Products “Clients frequently ask our UX researchers and designers for deeper truths about why certain designs work and others fail. Bottlenecks offers practical explanations and evidence based on the idea that human cognition did not begin with the digital age.” - John Dirks, UX Director and Partner, Blink UX “Bottlenecks brings together two very important aspects of user experience design: understanding users and translating this into business impact. A must-read for anyone who wants to learn both.” - Josh Lamar, Sr. UX Lead, Microsoft Outlook

Review: Bottlenecks Is Long-needed Resource - This is THE go-to reference for anyone whose task is visual or electronic communication. David Evans has specifically created a resource targeting the host of professionals whose task is to convey memes (i.e., any “idea, . . .invention, [or]. . .particle of culture”) into public awareness; and not only to convey them but also to ensure reception of those memes, and foster their retention in memory and integration in the viewer’s behavior. In other words, bloggers, webmasters, marketing personnel, game creators, trainers, PR personnel, software developers, filmmakers, entertainers and a host of other specialists. I would add that anyone whose job involves education would be well-served by this resource. If you need to adopt the most effective, most powerful principles to convey your message, Dr. Evans has produced an encyclopedic compendium of the most critical research from the fields of perception, psychology, neuroscience, optics, motivation, attention, communication theory, computer sciences, and a good deal more. Despite the rather dry and academic sound of the foregoing description, Evans’ has produced a lively and highly readable work. He clearly has taken his own best advice in the design and execution of this resource. Adopting a “voice” of the end user, Evans leads the reader through a clinic of what to do and what not to do, with real-world examples. The result is both a road map of how to create the most effective and lasting communications and a reference manual for specific “bottlenecks” (his term for the things that impede viewer acquisition of memes). It is clear that Dr. Evans not only knows the talk, he has “walked the walk” in the trenches of industry, education, product development and marketing. He distills highly technical information into readily understandable and practical tools that have direct application. As a psychologist and educator, I am enormously impressed by this very welcome resource. It occupies a ready-access place in my own professional library. Richard Guest,, Ph.D.
Review: A must have for UX design - It took me a while to go through the book and I wanted to write the review after finishing the reading so that I could give a fair review. I am from the field of Instructional design and got really interested in UX design/research this June. This is my first UX book that a friend strongly recommend to build up my UX knowledge. Though I've got a digital version from my university library, I immediately got a hard copy after reading the first several chapters. Now, I want to recommend this book to you as a MUST have to expand your personal UX library. After taking two UX courses (foundational reading + design studio), I found this book even more interesting. Dr. Evans (who is also a practitioner in UX research for many years) mapped out design strategies by showing the daily things we see from the perspective of user psychology. It really WOWed me a lot of times when I was like, "that's exactly how it should be!" He explained psychology in a tone that everyone can understand. From this book, I was able to tell that the UX design principles (I learned from my UX courses) are integrated with and supported by all different types of design examples. I feel like this book can satisfy different readers' needs whether you only want to know some tricks in design, or to learn some foundational psychological theories in understanding how users interact with products/systems. It also provided me insight into UX research in terms of how people behave in.a certain ways and why do they do that. I recently learned that psychology is one of the core disciplines that contributed to Human-computer interaction (HCI), and speaking even more broadly, to the accumulated understandings of user experience design. It is also one of a main disciplines that instructional design is built on. My previous design projects were mainly focused on learning & teaching, while the principles and strategies I learned from this book can be definitely applied to learning experience design as well. I've recommended it to my UX and ID friends and strongly recommend you to have one copy if you are working on any design related work.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #1,381,832 in Books ( See Top 100 in Books ) #252 in User Experience & Website Usability #1,357 in Popular Applied Psychology #3,160 in Communication & Media Studies |
| Customer Reviews | 4.7 out of 5 stars 120 Reviews |

## Images

![Bottlenecks: Aligning UX Design with User Psychology - Image 1](https://m.media-amazon.com/images/I/61dWhvs+ZSL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Bottlenecks Is Long-needed Resource
*by A***R on June 21, 2017*

This is THE go-to reference for anyone whose task is visual or electronic communication. David Evans has specifically created a resource targeting the host of professionals whose task is to convey memes (i.e., any “idea, . . .invention, [or]. . .particle of culture”) into public awareness; and not only to convey them but also to ensure reception of those memes, and foster their retention in memory and integration in the viewer’s behavior. In other words, bloggers, webmasters, marketing personnel, game creators, trainers, PR personnel, software developers, filmmakers, entertainers and a host of other specialists. I would add that anyone whose job involves education would be well-served by this resource. If you need to adopt the most effective, most powerful principles to convey your message, Dr. Evans has produced an encyclopedic compendium of the most critical research from the fields of perception, psychology, neuroscience, optics, motivation, attention, communication theory, computer sciences, and a good deal more. Despite the rather dry and academic sound of the foregoing description, Evans’ has produced a lively and highly readable work. He clearly has taken his own best advice in the design and execution of this resource. Adopting a “voice” of the end user, Evans leads the reader through a clinic of what to do and what not to do, with real-world examples. The result is both a road map of how to create the most effective and lasting communications and a reference manual for specific “bottlenecks” (his term for the things that impede viewer acquisition of memes). It is clear that Dr. Evans not only knows the talk, he has “walked the walk” in the trenches of industry, education, product development and marketing. He distills highly technical information into readily understandable and practical tools that have direct application. As a psychologist and educator, I am enormously impressed by this very welcome resource. It occupies a ready-access place in my own professional library. Richard Guest,, Ph.D.

### ⭐⭐⭐⭐⭐ A must have for UX design
*by M***G on September 12, 2019*

It took me a while to go through the book and I wanted to write the review after finishing the reading so that I could give a fair review. I am from the field of Instructional design and got really interested in UX design/research this June. This is my first UX book that a friend strongly recommend to build up my UX knowledge. Though I've got a digital version from my university library, I immediately got a hard copy after reading the first several chapters. Now, I want to recommend this book to you as a MUST have to expand your personal UX library. After taking two UX courses (foundational reading + design studio), I found this book even more interesting. Dr. Evans (who is also a practitioner in UX research for many years) mapped out design strategies by showing the daily things we see from the perspective of user psychology. It really WOWed me a lot of times when I was like, "that's exactly how it should be!" He explained psychology in a tone that everyone can understand. From this book, I was able to tell that the UX design principles (I learned from my UX courses) are integrated with and supported by all different types of design examples. I feel like this book can satisfy different readers' needs whether you only want to know some tricks in design, or to learn some foundational psychological theories in understanding how users interact with products/systems. It also provided me insight into UX research in terms of how people behave in.a certain ways and why do they do that. I recently learned that psychology is one of the core disciplines that contributed to Human-computer interaction (HCI), and speaking even more broadly, to the accumulated understandings of user experience design. It is also one of a main disciplines that instructional design is built on. My previous design projects were mainly focused on learning & teaching, while the principles and strategies I learned from this book can be definitely applied to learning experience design as well. I've recommended it to my UX and ID friends and strongly recommend you to have one copy if you are working on any design related work.

### ⭐⭐⭐⭐ Necessary Content With One Flaw
*by M***D on March 22, 2018*

This book provides the best synthesis to date of (a) empirical findings from psychology and (b) user-centered design-thinking for products based on information technology. Content-wise this book gets it right. However, there is one stylistic issue that detracts from its strengths. The author explains that he wanted to write the as if the content is being stated by 'we', the population of potential users, to a target reader conceived as a product designer or manager who most needs to be enlightened by this information. But this technique fails in practice, causing more awkwardness and confusion than clarity. The problem is that the author is describing complex concepts and findings from scientific research in psychology, with a highly technical, sophisticated vocabulary. It therefore fails any sense of fittingness or plausibility that 'we' the mass of all users would have — or even care about — such specialized knowledge that is needed by designers, but not by us as users. It also makes the author sound like an inauthentic politician, or a kind of aspiring bureaucratic 'expert' who believes his specialized knowledge authorizes him to speak for mass populations. But the bottom line is, as noted above, that the content is excellent, and the author has provided great value to designers with it.

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*Product available on Desertcart Kyrgyzstan*
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*Last updated: 2026-05-30*