---
product_id: 5319804
title: "L'Oréal Technique HiColor Browns & Blondes Permanent Hair Color | Lifts Dark Hair in One Step | No Brassiness | Rich, Smooth Creme Formula | Intense, Long-Lasting Color | Soft Brown"
brand: "l'oreal technique"
price: "280 som"
currency: KGS
in_stock: false
reviews_count: 13
url: https://www.desertcart.kg/products/5319804-loréal-technique-hicolor-browns-and-blondes-permanent-hair-color-lifts
store_origin: KG
region: Kyrgyzstan
---

# No pre-lightening for dark hair No-drip creme formula 30 min quick processing L'Oréal Technique HiColor Browns & Blondes Permanent Hair Color | Lifts Dark Hair in One Step | No Brassiness | Rich, Smooth Creme Formula | Intense, Long-Lasting Color | Soft Brown

**Brand:** l'oreal technique
**Price:** 280 som
**Availability:** ❌ Out of Stock

## Summary

> ✨ Light up your look in 30 minutes—no bleach, no mess, just bold blonde brilliance!

## Quick Answers

- **What is this?** L'Oréal Technique HiColor Browns & Blondes Permanent Hair Color | Lifts Dark Hair in One Step | No Brassiness | Rich, Smooth Creme Formula | Intense, Long-Lasting Color | Soft Brown by l'oreal technique
- **How much does it cost?** 280 som with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.kg](https://www.desertcart.kg/products/5319804-loréal-technique-hicolor-browns-and-blondes-permanent-hair-color-lifts)

## Best For

- l'oreal technique enthusiasts

## Why This Product

- Trusted l'oreal technique brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Mess-Free Application:** No-drip creme formula ensures a clean, precise application every time.
- • **Effortless Blonde Brilliance:** Get intense blonde highlights on dark hair without any pre-lightening hassle.
- • **Speedy Salon-Quality Results:** Achieve vibrant color in just 30 minutes—perfect for busy professionals.
- • **Expert-Approved Gray Coverage:** Effectively covers grays and dark roots for a flawless, natural look.
- • **Long-Lasting, Fade-Resistant Color:** Enjoy a permanent, head-turning blonde that stays vivid wash after wash.

## Overview

L'Oréal Technique HiColor Blonde HiLights is a permanent hair color designed specifically for dark hair, delivering intense blonde highlights without the need for pre-lightening. Its no-drip creme formula allows for easy, mess-free application, while the quick 30-minute processing time fits perfectly into a busy lifestyle. This product offers long-lasting, fade-resistant color and expert-level gray coverage, making it a top choice for professionals seeking salon-quality results at home.

## Description

NEW HiColor RED HiLights by L'Oreal Excellence is the first highlighting series formulated for dark hair. Rich, no-drip creme makes it easy for control of creative techniques . True-to-shade color that resists fading. L'Oreal Excellence HiColor Red HiLights is available in Magenta, Red, Copper Red and Copper

Review: Love My Copper Hair! - UPDATE 7/10/22 I used this again to update my roots but used a sunset orange hair dye to brighten up my ends without lifting more. The pics attached are from this update. I have dark roots and you can see it really lightened and gave me the copper color back. Would still recommend. I also find using overtone orange for brown hair helps keep my color bright longer. I have used this brand before but in other shades of red. I really wanted this copper color but they never had it in stock at my stores and so I'd gone with other shades. I finally decided to order the copper and I'm glad I did. I have naturally medium to dark brunette hair. My hair was a kind of dark Auburn when I dyed it with this. I knew because my hair was previously dyed my roots would take quicker than the rest of my hair so I started with my ends. (I didn't want to use bleach) My roots were way too bright at first even still and there were some ashy streaks but that was more due to me running out of product (I used 2 boxes for my hair mixed with 30 developer) Because I wasn't happy with the streakiness I did another round the next day using another 2 boxes (with 30 developer) I didn't want to lighten my roots anymore just even them out but man it's hard to find toner to get rid of ash instead of getting rid of brassiness apparently. Anyway I started with the ends again and then mixed a little after care conditioner in with the rest of the dye (like a teaspoon not much) hoping it would dilute it enough to avoid over processing my roots. I then did the roots mostly just the tops where the streaks were the worst and left it on for another 10 minutes only because again I was afraid of too much lightening. Anyway it worked. I'm happy with the hair color. I love this copper color. On virgin hair this would have been much easier but if you have pre-colored hair you may want to consider bleaching the color out first if you want a more even and over all equal tone. Or possibly only use 20 developer on the roots? I'm not a stylist do your research lol I love this brand since I don't have to bleach my hair. I used Ion after care conditioner & some argon oil and my hair feels great even after two rounds. I will buy again when it's time to touch up.
Review: Great stuff! - I love this dye. I have dirty blonde hair, and know its supposed to be for dark hair, but let me tell you, this stuff works amazingly well and barely damaged my hair since I only had to use 20 volume developer. The color is so vibrant and copper. I have natural highlight and lowlights, which makes my hair hard to dye evenly, but it almost perfectly dyed evenly. I got so many compliments after I used this. People just come up to me in the street and tell me they love my hair color. That also could be because I have a skin tone that compliments it very well. I still feel like all of the colors in this line work though I'm sure! I would recommend to anyone that wants to be a red head. Just a warning though, if you like to wash your hair every day or every other day, red hair is NOT for you because it fades so quickly no matter how good the dye. I wash my hair 2 times a week only and only with ice cold water and all natural sulfate, paraben, and silicone free shampoo. I also use semi permanent dyes like special effects to touch up the color since those don't damage your hair at all. I also mix some of the semi permanent color with silicone free conditioner( it has to be silicone free because the silicones block color from absorbing into your hair follicle) and let it sit in a shower cap for 10 or 15 minutes while I'm shaving in the shower. Overall, I would recommend for people who are willing to try and maintain red hair! It's so much healthier than bleaching first!

## Features

- For dark hair
- 30 minute processing time
- No pre-lightening required

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0041TEY0S |
| Best Sellers Rank | #329,091 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2,487 in Hair Color |
| Brand | L'OREAL TECHNIQUE |
| Brand Name | L'OREAL TECHNIQUE |
| Color | Copper |
| Container Type | Tube |
| Customer Reviews | 4.6 out of 5 stars 2,504 Reviews |
| Full Cure Time | 30 Minutes |
| Global Trade Identification Number | 00657201051043 |
| Hair Color Permanence | Permanent |
| Hair Type | Normal |
| Item Form | Cream |
| Manufacturer | L'Oreal |
| Manufacturer Part Number | 41051042 |
| Material Features | Fragrance Free |
| Material Type Free | Sodium Chloride Free |
| Model Number | 41051042 |
| Number of Items | 1 |
| Package Information | Tube |
| Package Size Name | 1.2 oz |
| Product Benefits | Lifts Dark Hair, Long-Lasting Color |
| Recommended Uses For Product | Creating highlights, enhancing highlights, full-color transformations on dark hair |
| UPC | 657201051043 |
| Unit Count | 1.2 Ounce |

## Product Details

- **Brand:** L'OREAL TECHNIQUE
- **Color:** Copper
- **Item Form:** Cream
- **Package Information:** Tube
- **Product Benefits:** Lifts Dark Hair, Long-Lasting Color

## Images

![L'Oréal Technique HiColor Browns & Blondes Permanent Hair Color | Lifts Dark Hair in One Step | No Brassiness | Rich, Smooth Creme Formula | Intense, Long-Lasting Color | Soft Brown - Image 1](https://m.media-amazon.com/images/I/61nwPZB0J5L.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: is this just for one?**
A: It depends on how long your hair is and how thick your hair is. It also depends on how much you dilute with with the developer.

**Q: Is this a permanent hair colour?**
A: YES

**Q: Can you apply this to dry hair at the tips?**
A: Yes

**Q: If my hair is box dyed brown will this still work on my hair with 30 developer?**
A: I dyed hair that was previously dyed with the same loreal Hi colour in Cool Brown. I didn't like the colour so I bought the copper and redyed. While the colour is just beautiful now, redying has dried out my hair a bit and now I have to use leave in conditioners. I used 40 developer which is much stronger than 30 and opens the hair follicles even more to accept colour BUT also dries the hair out more. I've also changed to using mild shampoos and conditioners now which are paraben, sulphate and phthalate free. This has helped. Would I redye my hair again if I ever get the colour wrong.? Yes probably, as long as I'm prepared to constantly moisturize the dry hair I'll be left with. But heh! the colour would be right. I hope this helps.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Love My Copper Hair!
*by S***A on April 5, 2020*

UPDATE 7/10/22 I used this again to update my roots but used a sunset orange hair dye to brighten up my ends without lifting more. The pics attached are from this update. I have dark roots and you can see it really lightened and gave me the copper color back. Would still recommend. I also find using overtone orange for brown hair helps keep my color bright longer. I have used this brand before but in other shades of red. I really wanted this copper color but they never had it in stock at my stores and so I'd gone with other shades. I finally decided to order the copper and I'm glad I did. I have naturally medium to dark brunette hair. My hair was a kind of dark Auburn when I dyed it with this. I knew because my hair was previously dyed my roots would take quicker than the rest of my hair so I started with my ends. (I didn't want to use bleach) My roots were way too bright at first even still and there were some ashy streaks but that was more due to me running out of product (I used 2 boxes for my hair mixed with 30 developer) Because I wasn't happy with the streakiness I did another round the next day using another 2 boxes (with 30 developer) I didn't want to lighten my roots anymore just even them out but man it's hard to find toner to get rid of ash instead of getting rid of brassiness apparently. Anyway I started with the ends again and then mixed a little after care conditioner in with the rest of the dye (like a teaspoon not much) hoping it would dilute it enough to avoid over processing my roots. I then did the roots mostly just the tops where the streaks were the worst and left it on for another 10 minutes only because again I was afraid of too much lightening. Anyway it worked. I'm happy with the hair color. I love this copper color. On virgin hair this would have been much easier but if you have pre-colored hair you may want to consider bleaching the color out first if you want a more even and over all equal tone. Or possibly only use 20 developer on the roots? I'm not a stylist do your research lol I love this brand since I don't have to bleach my hair. I used Ion after care conditioner & some argon oil and my hair feels great even after two rounds. I will buy again when it's time to touch up.

### ⭐⭐⭐⭐⭐ Great stuff!
*by N***K on September 13, 2013*

I love this dye. I have dirty blonde hair, and know its supposed to be for dark hair, but let me tell you, this stuff works amazingly well and barely damaged my hair since I only had to use 20 volume developer. The color is so vibrant and copper. I have natural highlight and lowlights, which makes my hair hard to dye evenly, but it almost perfectly dyed evenly. I got so many compliments after I used this. People just come up to me in the street and tell me they love my hair color. That also could be because I have a skin tone that compliments it very well. I still feel like all of the colors in this line work though I'm sure! I would recommend to anyone that wants to be a red head. Just a warning though, if you like to wash your hair every day or every other day, red hair is NOT for you because it fades so quickly no matter how good the dye. I wash my hair 2 times a week only and only with ice cold water and all natural sulfate, paraben, and silicone free shampoo. I also use semi permanent dyes like special effects to touch up the color since those don't damage your hair at all. I also mix some of the semi permanent color with silicone free conditioner( it has to be silicone free because the silicones block color from absorbing into your hair follicle) and let it sit in a shower cap for 10 or 15 minutes while I'm shaving in the shower. Overall, I would recommend for people who are willing to try and maintain red hair! It's so much healthier than bleaching first!

### ⭐⭐⭐⭐⭐ Me encanto 💖
*by V***A on March 4, 2026*

Muy bello color

## Frequently Bought Together

- L'oreal Excellence Hicolor, Copper Highlights, 1.2 ounce
- L'Oreal Technique Oreor 30 Volume Developer - Hair Color Developer, Creamy Formula For UniForm Results, Combine With Color of Your Choice, 16 Fl Oz
- L'Oréal Technique HiColor Reds Permanent Hair Color - Lifts Dark Hair in One Step Leaving No Brassiness, Rich & Smooth Creme Formula, Intense & Long-Lasting Color

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*Product available on Desertcart Kyrgyzstan*
*Store origin: KG*
*Last updated: 2026-07-06*