--- product_id: 52478935 title: "L'OREAL INOA Shade 5.31 Light Golden Ash Brown 60g" brand: "l'oréal professionnel paris" price: "464 som" currency: KGS in_stock: false reviews_count: 8 url: https://www.desertcart.kg/products/52478935-loreal-inoa-shade-5-31-light-golden-ash-brown-60g store_origin: KG region: Kyrgyzstan --- # 35 min processing time Ammonia-free formula 60ml cream format L'OREAL INOA Shade 5.31 Light Golden Ash Brown 60g **Brand:** l'oréal professionnel paris **Price:** 464 som **Availability:** ❌ Out of Stock ## Summary > ✨ Elevate your look with L'OREAL INOA – where professional meets effortless glow! ## Quick Answers - **What is this?** L'OREAL INOA Shade 5.31 Light Golden Ash Brown 60g by l'oréal professionnel paris - **How much does it cost?** 464 som with free shipping - **Is it available?** Currently out of stock - **Where can I buy it?** [www.desertcart.kg](https://www.desertcart.kg/products/52478935-loreal-inoa-shade-5-31-light-golden-ash-brown-60g) ## Best For - l'oréal professionnel paris enthusiasts ## Why This Product - Trusted l'oréal professionnel paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Precision Timing:** 35-minute development time with easy color monitoring for perfect shade control. - • **Universal Appeal:** Unisex and suitable for normal skin types, designed for the modern professional lifestyle. - • **Gentle Yet Effective:** Ammonia-free formula ensures vibrant colour without compromising hair health. - • **Salon-Grade Perfection:** Professional permanent hair colour tailored by experts for flawless results every time. - • **Hydrating & Glossy Finish:** Infused with moisturizing agents for shiny, nourished locks that turn heads. ## Overview L'OREAL INOA Shade 5.31 is a 60ml ammonia-free permanent hair colour cream in Light Golden Ash Brown, designed for professional use. It offers a hydrating, glossy finish with a 35-minute application time, suitable for normal skin and unisex adults seeking salon-quality results at home or in-studio. ## Description Product Description Browse our latest professional hair colour products, from permanent to semi-permanent and ammonia-free. Whether you're considering hair colour for the first time, or colour your hair regularly, discover L'Oréal Professionnel hair colour. Discover your perfect permanent hair colour, tailor-made for you by your colourist with our professional range at L'Oréal Professionnel. Directions Consult your hairdresser for proper application Review: Will buy again - Great product Review: Salon-like colour for a lot less £££ and no ammonia - My hairdresser uses this, but I am not sure the exact shade (my hair is tinted dark brown, but I recall him asking the assistant to mix more than one Inoa colour) so I bought this (#3) and the shade #2, plus the peroxide developer (massive 1L bottle) back in May, but I was reluctant to use it in case I didn’t get it right / it didn’t cover my white roots properly. Important to know that - unlike the usual brands of hair colour you can buy from a chemist or supermarket - this is just a tube of colour. You need to buy the Inoa developer (peroxide) separately and it needs to be the % (strength) required for your colour (i.e. for dark hair It is 20%). After waiting for a long time - my roots were c. 3” long and pearly, blinding white - I finally decided to colour my own hair today, as I couldn’t look in the mirror anymore, but I am still not confident enough going out Post-lockdown and coming in close contact with people in a salon. Messy and time consuming (as per brilliant advice from a fellow desertcart shopper, best use a kitchen scales to weigh 60g of developer / peroxide once you have squeezed the 60g tube of colour (or half of each tube, as I did) into a bowl) the result was salon-like and my hair is back to “normal”! It has freed me from having to wear a wide Lycra band to cover my badger-like roots during video calls or going for walks. My husband keeps saying that I look 10 years younger (bless...). I should have done it a long time ago (pre-pandemic, I had my roots done every three weeks, but I hadn’t been to a hairdresser since 12 March until doing the colour myself today). I have now ordered a couple more tubes, for when those pesky roots start showing up again and I don’t feel like having to wear a mask to have my hair done. The advice from fellow desertcart shoppers on what strength peroxide / developer to buy and the weighing of the colour + developer right proportions was brilliant and invaluable. ## Features - Browse our latest professional hair colour products, from permanent to semi-permanent and ammonia-free. - Whether you're considering hair colour for the first time, or colour your hair regularly, discover L'Oréal Professionnel hair colour - Discover your perfect permanent hair colour, tailor-made for you by your colourist with our professional range at L'Oréal Professionnel. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B008QPZC68 | | Benefits | Long-lasting colour result, grey coverage, care | | Brand | L'Oréal Professionnel Paris | | Brand Name | L'Oréal Professionnel Paris | | Colour | Golden Ash Light Brown | | Container Type | Tube | | Customer Reviews | 4.5 out of 5 stars 3,271 Reviews | | Full Cure Time | 35 Minutes | | Global Trade Identification Number | 03474630482777 | | Hair Color Permanence | Permanent | | Hair Type | normal | | Hair type | normal | | Item Form | Cream | | Item Type Name | 5.31 | | Item Weight | 60 Grams | | Item form | Cream | | Manufacturer | L'Oréal Professionnel | | Material Features | Natural | | Material Type Free | Ammonia Free | | Number of Items | 1 | | Package information | Tube | | Product benefits | Long-lasting colour result, grey coverage, care | | Unit Count | 60.0 millilitre(s) | ## Product Details - **Colour:** Golden Ash Light Brown - **Package information:** Bottle - **Product benefits:** Long-lasting colour result, grey coverage, care - **Brand:** L'Oréal Professionnel Paris - **Item form:** Cream - **Hair type:** normal - **Number of items:** 1 - **Unit count:** 60.0 millilitre(s) - **Material feature:** Natural - **Material Type Free:** Ammonia Free ## Images ![L'OREAL INOA Shade 5.31 Light Golden Ash Brown 60g - Image 1](https://m.media-amazon.com/images/I/61647-a2zbL.jpg) ![L'OREAL INOA Shade 5.31 Light Golden Ash Brown 60g - Image 2](https://m.media-amazon.com/images/I/51a+oxijE0L.jpg) ## Available Options This product comes in different **Color, Size** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Will buy again *by M***A on 4 August 2025* Great product ### ⭐⭐⭐⭐⭐ Salon-like colour for a lot less £££ and no ammonia *by B***L on 20 July 2020* My hairdresser uses this, but I am not sure the exact shade (my hair is tinted dark brown, but I recall him asking the assistant to mix more than one Inoa colour) so I bought this (#3) and the shade #2, plus the peroxide developer (massive 1L bottle) back in May, but I was reluctant to use it in case I didn’t get it right / it didn’t cover my white roots properly. Important to know that - unlike the usual brands of hair colour you can buy from a chemist or supermarket - this is just a tube of colour. You need to buy the Inoa developer (peroxide) separately and it needs to be the % (strength) required for your colour (i.e. for dark hair It is 20%). After waiting for a long time - my roots were c. 3” long and pearly, blinding white - I finally decided to colour my own hair today, as I couldn’t look in the mirror anymore, but I am still not confident enough going out Post-lockdown and coming in close contact with people in a salon. Messy and time consuming (as per brilliant advice from a fellow Amazon shopper, best use a kitchen scales to weigh 60g of developer / peroxide once you have squeezed the 60g tube of colour (or half of each tube, as I did) into a bowl) the result was salon-like and my hair is back to “normal”! It has freed me from having to wear a wide Lycra band to cover my badger-like roots during video calls or going for walks. My husband keeps saying that I look 10 years younger (bless...). I should have done it a long time ago (pre-pandemic, I had my roots done every three weeks, but I hadn’t been to a hairdresser since 12 March until doing the colour myself today). I have now ordered a couple more tubes, for when those pesky roots start showing up again and I don’t feel like having to wear a mask to have my hair done. The advice from fellow Amazon shoppers on what strength peroxide / developer to buy and the weighing of the colour + developer right proportions was brilliant and invaluable. ### ⭐⭐⭐⭐⭐ Highly recommend *by J***P on 21 April 2025* Have just gone to this ammonia free dye and it’s great. My hair is in much better condition post colouring than with the L’Oréal ammonia version I used previously. It’s oil based and also a better colour is achieved. The seller is excellent and posted it super fast and very well packaged. ## Frequently Bought Together - L'OREAL INOA Shade 5.31 Light Golden Ash Brown 60g - Loreal INOA 200 OXYDANT 20 VOL 1L V034 - L'OREAL INOA Shade 5 Light Brown 60g --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.kg/products/52478935-loreal-inoa-shade-5-31-light-golden-ash-brown-60g](https://www.desertcart.kg/products/52478935-loreal-inoa-shade-5-31-light-golden-ash-brown-60g) --- *Product available on Desertcart Kyrgyzstan* *Store origin: KG* *Last updated: 2026-05-12*