--- product_id: 51730214 title: "Permanent Hair Dye, Preference 4.013 Paris, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1" brand: "l'oreal paris" price: "6167 som" currency: KGS in_stock: true reviews_count: 13 category: "L'oreal Paris" url: https://www.desertcart.kg/products/51730214-permanent-hair-dye-preference-4-013-paris-100-grey-coverage store_origin: KG region: Kyrgyzstan --- # Up to 8 weeks fade-defying colour Oil-in-gel formula with precious flower oils Includes nourishing UV-protect conditioner Permanent Hair Dye, Preference 4.013 Paris, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1 **Brand:** l'oreal paris **Price:** 6167 som **Availability:** ✅ In Stock ## Summary > ✨ Unlock salon-grade, luminous colour that lasts – because your hair deserves the spotlight! ## Quick Answers - **What is this?** Permanent Hair Dye, Preference 4.013 Paris, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1 by l'oreal paris - **How much does it cost?** 6167 som with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.kg](https://www.desertcart.kg/products/51730214-permanent-hair-dye-preference-4-013-paris-100-grey-coverage) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Complete care system:** All-in-one kit with colourant, developer, conditioner, and gloves for flawless, salon-quality results at home. - • **Anti-brass technology:** Purple dyes neutralize unwanted yellow undertones for a cool, luminous blonde or refined brown finish. - • **Long-lasting vibrance:** Experience up to 8 weeks of radiant, fade-resistant colour that keeps you turning heads. - • **Effortless application:** Non-drip oil-in-gel texture ensures smooth, mess-free colouring with optimal fibre coating. - • **Luminous natural tones:** Infused with precious flower oils for multidimensional shine and intensified natural hues. ## Overview L'Oreal Paris Preference 4.013 Paris Refined Brown is a permanent hair dye designed for professional-quality, long-lasting colour with optimal grey coverage. Featuring an innovative oil-in-gel formula enriched with precious flower oils and UV-filtering conditioner, it delivers multidimensional shine and fade-defying results for up to 8 weeks. The kit includes everything needed for easy, mess-free application and nourishes hair while neutralizing brassiness for a natural, luminous finish. ## Description Product Description Looking for a luminous cool blonde at home? Introducing renovated permanent colour Preference Cool Blondes by L'Oreal Paris with new oil-in-gel formula! Benefits of Preference by L'Oreal Paris • Anti-Brass Mask enriched with purple dyes to neutralise yellow undertones. • Up to 6 weeks of anti-brassiness care • Up to 8 weeks of fade-defying colour* • Multidimensional Colour and High-Impact Shine Read the instructions and do patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse. Each box includes: 1x Colourant Gel, 1x Developer Cream, 1x Shine Protect Conditioner, 1x User guide & pair of protective gloves. What makes it special? COOL DYES - Preference Cool Blondes specifically formulated with cool dyes for an anti-brass luminous blonde. ANTI-BRASS MASK - Enriched with purple dyes to neutralise yellow undertones for up to 6 weeks. FADE-DEFYING SYSTEM - Our high tenacity dyes powerfully enter the hair fibre for long lasting colour. NON-DRIP OIL-IN-GEL TEXTURE - Advanced texture for an easy application and optimal fibre coating. *Consumer Test Ingredients 1242551 - Colourant Gel: Aqua / Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, Toluene-2,5-Diamine, 2,4-Diaminophenoxyethanol HCL, m-Aminophenol, Sodium Metabisulfite, Hydroxypropyl Bis(N-Hydroxyethyl-p-Phenylenediamine) HCL, Thioglycerin, Ammonium Acetate, 2-Methylresorcinol, Resorcinol, EDTA, Erythorbic Acid, Parfum / Fragrance. (F.I.L. C234356/1). 1152439 - Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin. (F.I.L. C202318/2) 1217043 A - Shine Protect Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance. (F.I.L. C232981/1). 1200281 - Precious Oil: PPG-5-Ceteth-20, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Parfum / Fragrance, Cocos Nucifera Oil / Coconut Oil, Tocopherol, Camellia Oleifera Seed Oil. (F.I.L. C234136/1) P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Follow the instructions on the package, skin test 48 hours before use, 1. Use gloves and pour the dye bottle into the developer bottle and shake to mix evenly, 2. Apply color and leave to work for the recommended time, 3. Follow with conditioner and rinse. Safety Warning For external use only. See more Review: At last the blonde i wanted! - This blonde hair dye is really good. It gave the the shade i was hoping for. It matched the shade that was on the box that sometimes other dyes dont do. The mixing of the dye is really simple to do. Application was great it was easy and importantly didnt drip anywhere it wasnt suppose to. The conditioner that came in the box helped make my hair feel lovely. After drying my hair i was very happy with the shade i achieved which was a lovely light blonde. My hair felt soft and looked shiny and not at all dry. Over time it has kept its colour as vibrant as the day i did it. I will be using this dye again in future Review: Darker than expected but the best lowlight colour for strawberry blondes - This goes darker than expected and slightly warm brown / beige gold on platinum blonde hair but a great lowlight shade if you have light brown/ strawberry blonde roots and want to blend them in to bleach blonde hair. The colour is very dark in comparison to the colour shown on the box if your colouring your whole head- I had to use a colour stripper to remove it last time as it was too dark / harsh for my liking as it went a dark gold/ warm brown colour. ## Features - Permanent hair dye with optimal grey coverage, Complete hair colour treatment with colourant and developer gel, colour lock conditioner and disposable gloves - Translucent gel formula with precious flower oils for a beautiful shade with luminous reflects, Intensifies the natural tones of your hair colour, For an intense natural colour with permanent results - Follow packet instructions, Patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse - Creates lustrous fade-defying shades with light-reflecting colours, Includes a nourishing shine protect conditioner with UV-filter and Vitamin E - Contents: 1x L'Oréal Paris Preference permanent hair colour in 4.013 Paris, Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x pair of protective gloves ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0054VBVA8 | | ASIN | B0054VBVA8 | | Benefits | Covers grey hair and highlights natural brown hair color | | Best Sellers Rank | 402 in Beauty ( See Top 100 in Beauty ) 12 in Permanent Hair Colour | | Brand Name | L'Oreal Paris | | Colour | 4.013 REFINED BROWN | | Container Type | Tube | | Customer Reviews | 4.4 4.4 out of 5 stars (8,955) | | Customer reviews | 4.4 4.4 out of 5 stars (8,955) | | Delivery information | We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. | | Full Cure Time | 3E+1 Minutes | | Global Trade Identification Number | 03600522031512 | | Hair Color Permanence | Permanent | | Hair Type | All | | Is discontinued by manufacturer | No | | Item Form | Gel | | Item Type Name | 4.013 Paris Refined Brown Permanent Hair Dye | | Item Weight | 250 Grams | | Item model number | 3268349 | | Language | English | | Manufacturer | L'Oréal | | Manufacturer | L'Oréal | | Material Features | Natural | | Material Type Free | Ammonia Free, Peroxide Free, Fade Resistant | | Number of Items | 1 | | Product Dimensions | 6 x 4 x 20 cm; 250 g | | UPC | 890899292637 | | Unit Count | 1.0 Count | ## Product Details - **Brand:** L'Oreal Paris - **Colour:** 4.013 REFINED BROWN - **Hair type:** All - **Item form:** Gel - **Material Type Free:** Ammonia Free, Peroxide Free, Fade Resistant - **Material feature:** Natural - **Number of items:** 1 - **Package information:** Tube - **Product benefits:** Covers grey hair and highlights natural brown hair color - **Unit count:** 1.0 Count ## Images ![Permanent Hair Dye, Preference 4.013 Paris, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1 - Image 1](https://m.media-amazon.com/images/I/514Aa8wY3wL.jpg) ## Available Options This product comes in different **Color** options. ## Questions & Answers **Q: How long does this hair colour last?** A: Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine. **Q: Can I use this to cover my grey roots?** A: Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly **Q: How do I choose the right shade?** A: We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour. ## Customer Reviews ### ⭐⭐⭐⭐⭐ At last the blonde i wanted! *by P***E on 22 March 2026* This blonde hair dye is really good. It gave the the shade i was hoping for. It matched the shade that was on the box that sometimes other dyes dont do. The mixing of the dye is really simple to do. Application was great it was easy and importantly didnt drip anywhere it wasnt suppose to. The conditioner that came in the box helped make my hair feel lovely. After drying my hair i was very happy with the shade i achieved which was a lovely light blonde. My hair felt soft and looked shiny and not at all dry. Over time it has kept its colour as vibrant as the day i did it. I will be using this dye again in future ### ⭐⭐⭐⭐⭐ Darker than expected but the best lowlight colour for strawberry blondes *by M***A on 8 February 2026* This goes darker than expected and slightly warm brown / beige gold on platinum blonde hair but a great lowlight shade if you have light brown/ strawberry blonde roots and want to blend them in to bleach blonde hair. The colour is very dark in comparison to the colour shown on the box if your colouring your whole head- I had to use a colour stripper to remove it last time as it was too dark / harsh for my liking as it went a dark gold/ warm brown colour. ### ⭐⭐⭐⭐⭐ Great product *by A***. on 7 January 2026* Absolutely love this product. Have used many hair dyes but this was so easy with the comb nozzle, and hadn't realized that I didn't put the gloves on..it was so easy to just go through the hair. Really pleased with the colour as it covered my white\grey hair and the shampoo and conditioner has left my hair with a great shine. I will definately order this again. ## Frequently Bought Together - L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 4.013, Paris - Eylure Dybrow Permanent Tint for Brows Dye Kit Black (Packaging may vary) 5ML --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.kg/products/51730214-permanent-hair-dye-preference-4-013-paris-100-grey-coverage](https://www.desertcart.kg/products/51730214-permanent-hair-dye-preference-4-013-paris-100-grey-coverage) --- *Product available on Desertcart Kyrgyzstan* *Store origin: KG* *Last updated: 2026-04-28*