--- product_id: 49095072 title: "L'Oreal Excellence HiColor Red 1.19 oz (Pack of 3)" brand: "l'oreal technique" price: "10770 som" currency: KGS in_stock: true category: "L'oreal Technique" url: https://www.desertcart.kg/products/49095072-loreal-excellence-hicolor-red-1-19-oz-pack-of-3 store_origin: KG region: Kyrgyzstan --- # No brassiness, max shine Lifts hair 3-4 levels 30 min quick processing L'Oreal Excellence HiColor Red 1.19 oz (Pack of 3) **Brand:** l'oreal technique **Price:** 10770 som **Availability:** ✅ In Stock ## Summary > 🔥 Unlock your boldest red yet—no bleach, no brass, just brilliance! ## Quick Answers - **What is this?** L'Oreal Excellence HiColor Red 1.19 oz (Pack of 3) by l'oreal technique - **How much does it cost?** 10770 som with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.kg](https://www.desertcart.kg/products/49095072-loreal-excellence-hicolor-red-1-19-oz-pack-of-3) ## Best For - l'oreal technique enthusiasts ## Why This Product - Trusted l'oreal technique brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Fast & Effortless:** Only 30 minutes to salon-quality results—perfect for busy pros - • **Brass-Free Radiance:** Neutralizes unwanted orange tones for vibrant, true-to-shade red - • **One-Step Highlift Power:** Lift dark hair 3-4 levels without bleach or pre-lightening - • **Condition & Color Fusion:** Rich creamy formula conditions hair while delivering intense, long-lasting color - • **Confidence in Every Strand:** Trusted by thousands with 4.6-star rating and no peroxide damage ## Overview L'Oreal Excel HiColor Highlights Red is a permanent hair color specially formulated to lift dark hair 3-4 levels in a single step without pre-lightening. Its advanced formula neutralizes brassiness, delivering vibrant, long-lasting red tones with a smooth, conditioning cream that processes in just 30 minutes. Ideal for professionals seeking salon-quality results at home, this peroxide-free product ensures intense color and maximum shine while protecting hair health. ## Description Product description L'Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown). Specifically developed to lift dark hair in one single step, without brassiness. This breakthrough technology lifts hair 3-4 levels. A strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich, smooth creme formula conditions and penetrates hair for intense, long-lasting color. True-to-shade color resists fading and has a quick processing time of only thirty minutes. No pre-lightening required. The end result is intense, long-lasting color. Directions Prepare by doing a skin allergy test 48 hours before use. Apply the color cream evenly on dry, styled hair, strand strand, using provided gloves and applicator brush. Do not mix with any other products. Process for time specified in your chosen shade's instructions, then rinse thoroughly. conditioner leave it 2-3 minutes rinsing. For best results, use shampoo from same range. ## Features - New Hicolor Blonde Hilights from L'Oreal - Excellence. - See instructions on the inside of the box. - Create vibrant Hicolor Blonde H One Step only Highlift/No Pre-Lightening - No brassiness, maximum condition and shine. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B004KEQKR4 | | ASIN | B004KEQKR4 | | Benefits | Lifts dark hair, neutralizes brassiness, intense long-lasting color | | Best Sellers Rank | 16,138 in Beauty ( See Top 100 in Beauty ) 225 in Permanent Hair Colour | | Brand Name | L'OREAL TECHNIQUE | | Colour | red | | Container Type | Box | | Customer Reviews | 4.6 4.6 out of 5 stars (3,590) | | Customer reviews | 4.6 4.6 out of 5 stars (3,590) | | Full Cure Time | 3E+1 Minutes | | Hair Color Permanence | Permanent | | Hair Type | Dark Hair | | Is discontinued by manufacturer | No | | Item Form | Cream | | Item model number | SG_B004KEQKR4_US | | Manufacturer | L'Oreal | | Manufacturer | L'Oreal | | Manufacturer Part Number | HiColor | | Material Features | creamy texture" or "smooth application | | Material Type Free | Peroxide Free | | Model Number | SG_B004KEQKR4_US | | Number of Items | 1 | | Product Dimensions | 15.24 x 5.08 x 7.62 cm; 140 g | | Recommended Uses For Product | Hair colours and lightening | | Set Name | Excellence HiColor Red (Pack of 3) | | Suitable Hair Colour | Dark Brown | | UPC | 657201051029 | | Unit Count | 102.0 gram | ## Product Details - **Brand:** L'OREAL TECHNIQUE - **Colour:** red - **Hair type:** Dark Hair - **Item form:** Cream - **Material Type Free:** Peroxide Free - **Material feature:** creamy texture" or "smooth application - **Number of items:** 1 - **Package information:** Box - **Product benefits:** Lifts dark hair, neutralizes brassiness, intense long-lasting color - **Unit count:** 102.0 gram ## Images ![L'Oreal Excellence HiColor Red 1.19 oz (Pack of 3) - Image 1](https://m.media-amazon.com/images/I/61HGbhBey5L.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: Is it possible to use this on already dyed red hair to make it a lighter red?** A: i did and it worked!! **Q: Is this the red colour? title and the picture says RED and description says blonde? also, how quickly can the 6-pack be shipped to London?** A: it is red - about a week **Q: Will i be charged for customs for this item that’s being delivered to the uk now that we’ve left the eu?** A: It comes from the US and I have never had to pay tax on it... **Q: Is it permanent hair dye ?** A: Yes this is a permanent hair colour. You need to buy peroxide solution to mix with it. Lasts upto 6 weeks if you take care of it ## Frequently Bought Together - L'Oreal Excel Hicolor Highlights Red 34 g (3-Pack) - L’Oréal Excel Hicolor HiLights Magenta - Yibaijia 18 Pcs Tools for Hair Colouring Kit, Dying, DIY Beauty Salon Bleaching, Dye Bowl and Brush, including Mixing, Ear Cover, Shawl, Gloves, Clips --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.kg/products/49095072-loreal-excellence-hicolor-red-1-19-oz-pack-of-3](https://www.desertcart.kg/products/49095072-loreal-excellence-hicolor-red-1-19-oz-pack-of-3) --- *Product available on Desertcart Kyrgyzstan* *Store origin: KG* *Last updated: 2026-05-25*