---
product_id: 47302558
title: "Winning At New Products: Creating Value Through Innovation"
brand: "robert g. cooper"
price: "7868 som"
currency: KGS
in_stock: true
reviews_count: 8
url: https://www.desertcart.kg/products/47302558-winning-at-new-products-creating-value-through-innovation
store_origin: KG
region: Kyrgyzstan
---

# Winning At New Products: Creating Value Through Innovation

**Brand:** robert g. cooper
**Price:** 7868 som
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Winning At New Products: Creating Value Through Innovation by robert g. cooper
- **How much does it cost?** 7868 som with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.kg](https://www.desertcart.kg/products/47302558-winning-at-new-products-creating-value-through-innovation)

## Best For

- robert g. cooper enthusiasts

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- Trusted robert g. cooper brand quality
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## Description

Winning At New Products: Creating Value Through Innovation

## Images

![Winning At New Products: Creating Value Through Innovation - Image 1](https://m.media-amazon.com/images/I/61TUzJWvVOL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Keeps Getting Better
*by G***H on August 16, 2011*

I think I have every edition of this book since it has been published. With all the talk of Agile Product Development, I am still an advocate of the Stage Gating Process. The author explains how it can be scaled back for certain applications to make the gating process more agile.I am presently working on building a Data Mart to support New Product Development (G1 -> G5) and Product Management processes (G5 -> G9). This book primarily focuses on "New Product" like the title says, however sometimes you have to focus on simply better managing the product you have in the marketplace!I would like to see a expanded section (or new book) on better managing products from G5 to G9. I have been mapping out this process and it generally can be described as Post-Launch (Infancy Stage) to Maintenance Stage, to Refresh Stage (Renew Product Feature/Functionality or Pricing Changes) to Retirement Stage. We are trying to capture the metrics for products within a portfolio that can be automated into a Product Portfolio Heat Map.Other than that I think this is a great book.Gary E. Smith

### ⭐⭐⭐⭐⭐ Impressive
*by K***Y on December 18, 2017*

I am a fan of Robert G. Cooper's Stage Gate (TM) NPD process. I was excited to read his new publication of this book. He did not disappoint! For most companies, NPD is a complicated series of trials and errors harmed by systematic procrastination, low quality front-end work resulting costly, poorly adopted internal and external products doomed to fail immediately after launch. After reading and applying these principles the mystery of NPD becomes corporate common sense and innovation becomes a strategic ingredient to the overall mission of the growing company.

### ⭐⭐⭐⭐ Good overveiw of product development
*by P***1 on September 8, 2022*

Provides a good overview of the stage-and-gated process, with the right amount of detail.

## Frequently Bought Together

- Winning At New Products: Creating Value Through Innovation
- Portfolio Management For New Products: Second Edition
- Lean, Rapid and Profitable New Product Development

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*Product available on Desertcart Kyrgyzstan*
*Store origin: KG*
*Last updated: 2026-05-02*