---
product_id: 41785703
title: "Entrepreneurial Marketing: An effectual approach"
brand: "ed nijssen"
price: "13525 som"
currency: KGS
in_stock: true
category: "Paperback"
url: https://www.desertcart.kg/products/41785703-entrepreneurial-marketing-an-effectual-approach
store_origin: KG
region: Kyrgyzstan
---

# Entrepreneurial Marketing: An effectual approach

**Brand:** ed nijssen
**Price:** 13525 som
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Entrepreneurial Marketing: An effectual approach by ed nijssen
- **How much does it cost?** 13525 som with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.kg](https://www.desertcart.kg/products/41785703-entrepreneurial-marketing-an-effectual-approach)

## Best For

- ed nijssen enthusiasts

## Why This Product

- Trusted ed nijssen brand quality
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## Description

How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that has the power to change the marketplace. This means that existing market research will have produced data about market categories and structures that are largely irrelevant to the entrepreneur. This complicates the sales and marketing functions for new products that may be hard for the market to understand in the first place. Entrepreneurial Marketing focuses on this special challenge: new marketing methods for new products. Classic core marketing concepts, such as segmentation, positioning, and the marketing mix undergo an "extreme makeover" in the context of innovative products hitting the market. The author stresses effectuation, iterative thinking, principles of affordable loss, adjustment for emerging opportunities, and cooperation with first customers. This new textbook provides students of entrepreneurial marketing with everything they need to know to succeed in their classes as well as practical tools and techniques that will be useful after the exams have finished.

## Features

- Entrepreneurial Marketing

## Images

![Entrepreneurial Marketing: An effectual approach - Image 1](https://images-na.ssl-images-amazon.com/images/I/41KnfgVHYPL.jpg)
![Entrepreneurial Marketing: An effectual approach - Image 2](https://images-na.ssl-images-amazon.com/images/I/51wGesCdMjL.jpg)

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*Product available on Desertcart Kyrgyzstan*
*Store origin: KG*
*Last updated: 2026-03-12*