---
product_id: 4037621
title: "Everyday Fashions, 1909-1920, As Pictured in Sears Catalogs (Dover Fashion and Costumes)"
price: "5678 som"
currency: KGS
in_stock: true
reviews_count: 13
url: https://www.desertcart.kg/products/4037621-everyday-fashions-1909-1920-as-pictured-in-sears-catalogs-dover
store_origin: KG
region: Kyrgyzstan
---

# Everyday Fashions, 1909-1920, As Pictured in Sears Catalogs (Dover Fashion and Costumes)

**Price:** 5678 som
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Everyday Fashions, 1909-1920, As Pictured in Sears Catalogs (Dover Fashion and Costumes)
- **How much does it cost?** 5678 som with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.kg](https://www.desertcart.kg/products/4037621-everyday-fashions-1909-1920-as-pictured-in-sears-catalogs-dover)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

In the early decades of the 20th century, a remarkable phenomenon was revolutionizing American life. Mail-order catalogs, distributed by such firms as Sears, Roebuck and Company, were becoming familiar purveyors of merchandise ranging from stylish fashions for men, women and children to useful products and decorative accessories for the home. For this volume, devoted to everyday clothing of the era, JoAnne Olian, Curator Emeritus of the Costume Collection at the Museum of the City of New York, has selected hundreds of fashion illustrations originally published in Sears catalogs between 1909 and 1920. Focusing on ready-to-wear apparel for women and children, the detailed illustrations display a wide variety of generally conservative articles of clothing. For the ladies, there are elegant dresses of taffeta, satin and crepe de chine for special occasions, lace-trimmed shirtwaists (forerunners of the modern blouse), everyday dresses of wool, two-piece serge suits and charming hats trimmed with silk ribbons, feathers and velvet. Outfits for children include — among other items — a variety of attractive suits for little boys in popular Russian and nautical styles, casual clothes, rain gear and more. Also shown is a representative selection of men’s wear: suits, coats, slacks, sportswear and other attire. Original captions accompany each item, providing information on material, size and price. An authentic record of what Americans were wearing during a decade of tremendous change, this vintage fashion parade will appeal not only to nostalgia lovers and Americana enthusiasts, but collectors, designers and fashion historians.

Review: A helpful resource!! - This book is MUCH nicer than I thought it would be! Oftentimes books of this sort are filled with poorly photocopied line drawings that are often difficult to clearly see -- this edition is printed on glossy paper that really brings out the details in the images! A helpful resource for sewists and costumers looking for reference images, but equally valuable for those interested in fashion worn by everyday people.
Review: Great book for research - I'm using this book to help identify some of my great-grandmother's photos of clothing. I wish it included a bit more description, but it's a replica of the catalog, so it does a fair job.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #831,756 in Books ( See Top 100 in Books ) #170 in Antique & Collectible Textiles & Costumes #417 in Style & Clothing #755 in Textile & Costume (Books) |
| Customer Reviews | 4.8 out of 5 stars 118 Reviews |

## Images

![Everyday Fashions, 1909-1920, As Pictured in Sears Catalogs (Dover Fashion and Costumes) - Image 1](https://m.media-amazon.com/images/I/91ZAleduUYL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ A helpful resource!!
*by A***E on July 13, 2020*

This book is MUCH nicer than I thought it would be! Oftentimes books of this sort are filled with poorly photocopied line drawings that are often difficult to clearly see -- this edition is printed on glossy paper that really brings out the details in the images! A helpful resource for sewists and costumers looking for reference images, but equally valuable for those interested in fashion worn by everyday people.

### ⭐⭐⭐⭐⭐ Great book for research
*by K***K on May 10, 2024*

I'm using this book to help identify some of my great-grandmother's photos of clothing. I wish it included a bit more description, but it's a replica of the catalog, so it does a fair job.

### ⭐⭐⭐⭐⭐ A Book Of Immense Enjoyment
*by G***A on February 27, 2015*

A very satisfying and to the point presentation, boasting a full page, page after page image format, reproduced to a fine degree in well contrasted black and white, arranged in chronological order -- yes, it is as good as it sounds! A book of immense enjoyment. I only have two quibbles...quibble one: though of good size, it is a paperback. Quibble two: it isn't 5 times thicker than it is. I want more!

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*Product available on Desertcart Kyrgyzstan*
*Store origin: KG*
*Last updated: 2026-10-21*