---
product_id: 394909484
title: "Preference Vivids 7.432 Copper: Long-lasting, high-intensity permanent hair colour. Achieve vibrant, captivating results with this radiant copper shade, for intense luminosity and lasting colour."
brand: "l'oreal paris"
price: "5608 som"
currency: KGS
in_stock: true
reviews_count: 8
category: "L'oreal Paris"
url: https://www.desertcart.kg/products/394909484-preference-vivids-7-432-copper-long-lasting-high-intensity-permanent
store_origin: KG
region: Kyrgyzstan
---

# Up to 8 weeks vibrant wear 3X shinier, radiant finish Vegan & cruelty-free formula Preference Vivids 7.432 Copper: Long-lasting, high-intensity permanent hair colour. Achieve vibrant, captivating results with this radiant copper shade, for intense luminosity and lasting colour.

**Brand:** l'oreal paris
**Price:** 5608 som
**Availability:** ✅ In Stock

## Summary

> 🔥 Dare to Shine Boldly with Copper Radiance!

## Quick Answers

- **What is this?** Preference Vivids 7.432 Copper: Long-lasting, high-intensity permanent hair colour. Achieve vibrant, captivating results with this radiant copper shade, for intense luminosity and lasting colour. by l'oreal paris
- **How much does it cost?** 5608 som with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.kg](https://www.desertcart.kg/products/394909484-preference-vivids-7-432-copper-long-lasting-high-intensity-permanent)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Safe & Nourishing:** Ammonia-free, vegan, and cruelty-free formula with a conditioning post-colour treatment for soft, healthy hair.
- • **Effortless Application:** Simple shake-to-mix formula and precision applicator tip make salon-quality results achievable at home.
- • **Bold, Long-Lasting Copper:** Turn heads with intense, radiant colour that stays vibrant for up to 8 weeks.
- • **Liquid Gel Tech for Shine:** Experience up to 3X shinier hair with L’Oréal’s advanced Liquid Gel technology enriched with UV filters and Vitamin E.
- • **14 Vivid Shades to Choose From:** Express your unique style with a curated palette inspired by iconic hues like Santa Monica’s copper sunset.

## Overview

L'Oréal Paris Preference Vivids Copper 7.43 is a permanent hair colour delivering intense, luminous copper tones that last up to 8 weeks. Featuring Liquid Gel technology enriched with UV filters and Vitamin E, it provides up to 3X shinier hair with a nourishing, ammonia-free, vegan formula. Easy to apply with a precision applicator and includes a post-colour conditioner for enhanced softness and shine.

## Description

Product Description L’Oreal Paris Colorista is now L’Oreal Paris Preference Vivids. Our Preference expertise is at the service of Vivid Colours, in 14 shimmering shades; Copper was inspired by the seaside resort of Santa Monica and its unforgettable warm, shimmery, copper-colored sunset. Get high-intensity, bold colour with radiance that holds for up to 8 weeks*. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colour experts for up to 3X shinier hair and a luminous colour result you can trust. Be colour safe and always do your 48-hour patch test. *INSTRUMENTAL TEST Ingredients 1241801 - Colour Gel: Aqua / Water , Alcohol Denat. , Peg-4 Rapeseedamide , Glyceryl Lauryl Ether , Deceth-3 , Propylene Glycol , Laureth-5 Carboxylic Acid , Ethanolamine , Dipropylene Glycol , Hexylene Glycol , Ammonium Hydroxide , Poloxamer 338 , Oleyl Alcohol , 4-Amino-2-Hydroxytoluene , 5-Amino-6-Chloro-O-Cresol , P-Aminophenol , M-Aminophenol , 2-Amino-3-Hydroxypyridine , Sodium METABISULFITE , Thioglycerin , Toluene-2,5-Diamine , Ammoniumthiolactate , 2-Methyl-5-Hydroxyethylaminophenol , Edta , Erythorbic Acid , 2,3-Diaminodihydropyrazolo Pyrazolone Dimethosulfonate , Parfum / Fragrance. (F.I.L. Z281713/1). 1190015 - Developer CREAM: Aqua / Water , Hydrogen Peroxide , Cetearyl Alcohol , Sodium Salicylate , Trideceth-2 Carboxamide Mea , Phosphoric Acid , Ceteareth-25 , Tetrasodium Etidronate , Tetrasodium Pyrophosphate , Glycerin. (F.I.L. C202321/2). 1217043 A - Post Vivid Colour Conditioner: Aqua / Water , Cetearyl Alcohol , Glycerin , Behentrimonium Chloride , Candelilla Cera / Candelilla Wax , Amodimethicone , Cetyl Esters , Isopropyl Alcohol , Tocopheryl Acetate , Sodium Pca , Phenoxyethanol , Ethylhexyl Salicylate , Trideceth-6 , Chlorhexidine Digluconate , Limonene , Camelina Sativa Seed Oil , Linalool , Benzyl Alcohol , Benzyl Benzoate , Geraniol , Cetrimonium Chloride , Citronellol , Hexyl Cinnamal , Amyl Cinnamal , Parfum / Fragrance. (F.I.L. C232981/1). Directions 1) Protect hands and shoulders, pour contents from colouring bottle into developer bottle, close and shake, 2) Part your hair into small, even sections, apply colour using applicator tip (see instruction leaflet for development time), 3) Follow with conditioner, then rinse Safety Warning Please see back of pack for the latest ingredients list Manufacturer Contact Information L'Oréal Paris, London, W6 8AZ

Review: Fantastic colour - Literally the best hair dye i have ever used , so easy just tip the liquid into the bottle and shake , then screw of the tip and dye . And the gloves actually fit perfect , and best of all fantastic colour that lasts , what more can you ask well done loreal outstanding ...
Review: Does what other hair dyes can’t seem to do. - I have tried numerous hair dyes now to try go ginger and none seem to work until I tried this one. My hair was like a dark blonde when I put this on but it still got my hair a very vibrant colour, looked quite similar to the colour on the box. It has lasted quite well too, it does need dying again so it is not as bright now as it was when I first dyed it. This hair dye is also very easy to use and you do not have to leave it on that long to get this beautiful colour, I am sure it was only about 30 minutes. The instructions were very easy to understand and the conditioner that came with it made my hair very soft. It also came exactly when it was supposed to come. To anyone who is like I was, desperate to go ginger, I could not recommend this product enough. It has not damaged my hair either which is good as my hair has been dyed alot so I didn’t want anything that would damage it. The price of it on here is quite good too as this hair dye is normally expensive anyway but I can see why, because it is absolutely amazing! My hair was not patchy either when I dyed it and I am far from a hairdresser so definitely not a professional when it comes to dying hair. Some hair dyes also have a horrible smell to them, I have smelt some very horrible hair dyes but this one actually has a beautiful smell to it. As I said, my hair does need dying again so it was a lot brighter than this.

## Features

- Permanent hair colour in a new look: L'Oréal Paris Vivids range, For intense, bold colour, shine and radiance, Choose from 14 shades
- Results: High-intensity, long-lasting, bold colour, Up to 3X shinier hair, Luminous colour, Lasts up to 8 weeks*
- 1) Protect hands and shoulders, pour contents from colouring bottle into developer bottle, close and shake, 2) Part your hair into small, even sections, apply colour using applicator tip (see instruction leaflet for development time), 3) Follow with conditioner, then rinse
- Liquid Gel technology enriched with UV filter and Vitamin E Derivative, for long-lasting radiance, colour, and shine
- Contents: x1 Colouring gel, x1 Developer Cream, x1 Post Colour Conditioner, Copper 7.43

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B09NQK9Y93 |
| Benefits | Shine Enhancing |
| Best Sellers Rank | 862 in Beauty ( See Top 100 in Beauty ) 22 in Permanent Hair Colour |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Colour | PREFERENCE VIVIDS 7.432 COPPER |
| Container Type | Bottle |
| Customer Reviews | 4.5 out of 5 stars 2,274 Reviews |
| Full Cure Time | 8 Weeks |
| Global Trade Identification Number | 03600524015183 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Gel |
| Item form | Gel |
| Manufacturer | L'Oréal |
| Manufacturer Contact Information | L'Oréal Paris, London, W6 8AZ |
| Material Features | Cruelty Free, Natural, Vegan |
| Material Type Free | Ammonia Free |
| Number of Items | 1 |
| Package information | Bottle |
| Product benefits | Shine Enhancing |
| Unit Count | 1.0 Count |

## Product Details

- **Colour:** 7.43 COPPER ENG
- **Package information:** Bottle
- **Product benefits:** Shine Enhancing
- **Brand:** L'Oreal Paris
- **Item form:** Gel
- **Hair type:** All
- **Number of items:** 1
- **Unit count:** 1.0 count
- **Material Type Free:** Ammonia Free
- **Full cure time:** 8 Weeks

## Images

![Preference Vivids 7.432 Copper: Long-lasting, high-intensity permanent hair colour. Achieve vibrant, captivating results with this radiant copper shade, for intense luminosity and lasting colour. - Image 1](https://m.media-amazon.com/images/I/71CgOz0CAWL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: How long will this hair colour last?**
A: Preference Vivids comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks.

**Q: What is the difference between Vivids and Colorista?**
A: Colorista is now Preference Vivids! These are the same shades with a new look. Get high intensity with a bold colour.

**Q: Can I achieve this look on my dark hair?**
A: As a rule of thumb, if you have dark hair and want to achieve a bold light colour, you will need to use bleach first. Check our very own Preference Platinum 9L Lift Bleach to create the perfect base for your vibrant transformation!

## Customer Reviews

### ⭐⭐⭐⭐⭐ Fantastic colour
*by A***R on 26 January 2026*

Literally the best hair dye i have ever used , so easy just tip the liquid into the bottle and shake , then screw of the tip and dye . And the gloves actually fit perfect , and best of all fantastic colour that lasts , what more can you ask well done loreal outstanding ...

### ⭐⭐⭐⭐⭐ Does what other hair dyes can’t seem to do.
*by Z***S on 23 June 2023*

I have tried numerous hair dyes now to try go ginger and none seem to work until I tried this one. My hair was like a dark blonde when I put this on but it still got my hair a very vibrant colour, looked quite similar to the colour on the box. It has lasted quite well too, it does need dying again so it is not as bright now as it was when I first dyed it. This hair dye is also very easy to use and you do not have to leave it on that long to get this beautiful colour, I am sure it was only about 30 minutes. The instructions were very easy to understand and the conditioner that came with it made my hair very soft. It also came exactly when it was supposed to come. To anyone who is like I was, desperate to go ginger, I could not recommend this product enough. It has not damaged my hair either which is good as my hair has been dyed alot so I didn’t want anything that would damage it. The price of it on here is quite good too as this hair dye is normally expensive anyway but I can see why, because it is absolutely amazing! My hair was not patchy either when I dyed it and I am far from a hairdresser so definitely not a professional when it comes to dying hair. Some hair dyes also have a horrible smell to them, I have smelt some very horrible hair dyes but this one actually has a beautiful smell to it. As I said, my hair does need dying again so it was a lot brighter than this.

### ⭐⭐⭐⭐⭐ beautiful and recommended
*by L***Y on 10 December 2025*

Beautiful hair colour I love this hair colour its given me it's not as vibrant as the model displays on the box this would given a vibrant orange colour to bleached hair if you are a dark brown or a brunette your results that you desire may give a cowboy copper so consider this to avoid disappointment so if you have bleached hair and vibrant orange colour is what you are looking for, then this is the colour it comes a hair mask which is recommended for your hair especially after any hair colouring as this hair mask will help towards the colour from fading rinse hair colour with cold water as hot water causes hair colour to run and your hair colour will fade Note you will need to purchase two boxes if your hair length is longer than your shoulders as you will end up getting uneven results and patchy ness as one box will not be enough

## Frequently Bought Together

- L'Oréal Paris Permanent Hair Colour, Long-Lasting Shine and Intense Colour, For up to 8 Weeks, Preference Vivids (Colorista), Copper 7.43, x1 pack
- Jerome Russell Bblonde Cream Peroxide, 40 Volume, 12% Peroxide, Lifts 8-9 Levels, 75ml
- Jerome Russell Bblonde High Lift Powder Bleach

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.kg/products/394909484-preference-vivids-7-432-copper-long-lasting-high-intensity-permanent](https://www.desertcart.kg/products/394909484-preference-vivids-7-432-copper-long-lasting-high-intensity-permanent)

---

*Product available on Desertcart Kyrgyzstan*
*Store origin: KG*
*Last updated: 2026-05-06*