---
product_id: 35713563
title: "The Content Trap: A Strategist's Guide to Digital Change"
brand: "bharat anand"
price: "9658 som"
currency: KGS
in_stock: true
reviews_count: 6
url: https://www.desertcart.kg/products/35713563-the-content-trap-a-strategists-guide-to-digital-change
store_origin: KG
region: Kyrgyzstan
---

# The Content Trap: A Strategist's Guide to Digital Change

**Brand:** bharat anand
**Price:** 9658 som
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Content Trap: A Strategist's Guide to Digital Change by bharat anand
- **How much does it cost?** 9658 som with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.kg](https://www.desertcart.kg/products/35713563-the-content-trap-a-strategists-guide-to-digital-change)

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- bharat anand enthusiasts

## Why This Product

- Trusted bharat anand brand quality
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## Description

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## Images

![The Content Trap: A Strategist's Guide to Digital Change - Image 1](https://m.media-amazon.com/images/I/811ukSBHvhL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ It's brilliant. Very simple in its fundamental concepts
*by A***R on October 23, 2016*

This is a book that basically explains everything you need to know about the digital revolution over the last twenty years -- and to understand what's about to happen next. I didn't fully know what to expect picking it up -- it is long, and I did not know if I would understand all of it. But I work in media, and deal a lot with digital content, so I thought I'd try it out.It's brilliant. Very simple in its fundamental concepts, but the applications and inside knowledge Anand has into companies like the New York Times, The Economist, Random House, Amazon, Wal-Mart, cable companies...is unbelievably insightful. I feel like most digital change books are about marketing or the top "five hotest tips" and they don't last long. This one is different. It's as much a history book as anything else, and gives so much more perspective on the mega-shifts that have happened and are happening to some of the most major companies out there. It's very much still an ongoing change to digital thinking, but, when you strip away all the hype, understanding the full arc of how we got here makes what is going to happen next seem a lot more clear.All in all, highly recommend. You'll really never see the companies we buy from, the media and newspapers we watch, or your own power to create connections and change the world the same way again.Bharat is a brilliant teacher at HBS. This book is your chance to take a dive into his top lessons.

### ⭐⭐⭐⭐⭐ A FANTASTIC book with insights relevant to anybody buying, selling, or consuming in the digital age
*by A***E on October 19, 2016*

It's hard to believe that it's taken so long for somebody to cogently bring together what has happened in the digital space over the last few decades and what that history tells us about how to navigate the same space in the future. This book is imminently readable but has s depth that few other publications do. I especially liked the use of real-world examples (perhaps a vestige of Professor Anand's experience using the case method as a professor at Harvard Business School?) to illustrate concepts and give insights about what to do -- and, perhaps more importantly, what NOT to do -- as you consider the best strategy for your organization in a world where content is ubiquitous but monetizing it is not. There are several interesting insights between the covers here and many are so counter-intuitive that without the thoughtful analysis presented by Mr. Anand, it's unlikely I ever would have considered them. The New York Times' strategy for charging for online and physical editions of their papers really stands out here (you have to read it - I can't do it justice in the small space here). I highly recommend this book for anybody who's company touches the digital realm. In other words, it's relevant for any business person.

### ⭐⭐⭐⭐ Interesting ideas. Hard to apply.
*by K***R on December 5, 2021*

Lots of stories about making user connecting but his style of sharing the wrong thing to do while presenting it as if it's the right thing then having a "gotcha" was a bit confusing.Years from now will I recall the story or the "gotcha"??

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*Product available on Desertcart Kyrgyzstan*
*Store origin: KG*
*Last updated: 2026-03-01*