---
product_id: 2600770
title: "Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders"
brand: "adam morgan"
price: "12892 som"
currency: KGS
in_stock: true
reviews_count: 8
url: https://www.desertcart.kg/products/2600770-eating-the-big-fish-how-challenger-brands-can-compete-against
store_origin: KG
region: Kyrgyzstan
---

# Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

**Brand:** adam morgan
**Price:** 12892 som
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders by adam morgan
- **How much does it cost?** 12892 som with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.kg](https://www.desertcart.kg/products/2600770-eating-the-big-fish-how-challenger-brands-can-compete-against)

## Best For

- adam morgan enthusiasts

## Why This Product

- Trusted adam morgan brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

## Images

![Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders - Image 1](https://m.media-amazon.com/images/I/71w2L0yB8DL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ with a remarkable protagonist who is someone I’d like to meet
*by T***N on June 23, 2018*

“Divisible Man” is fabulous! A well told story, with a remarkable protagonist who is someone I’d like to meet, have a beer with…and fly.I found the writing style to be absolutely refreshing, like a glass of Shramsberg Rose sparkling wine whose light Pinot Noir grapes pleasantly burst onto the pallet with a surprising, delightful intensity stimulating the taste buds to crave for more…and more.I can’t wait to pop the cork on the second in the series, ““Divisible Man, The Sixth Pawn.”

### ⭐⭐⭐⭐⭐ Down to Earth Explanation of Challenger Brand Concepts
*by S***E on August 11, 2012*

This is a great book for anyone in the branding, marketing or advertising industries to learn to think a little differently about branding. It's also a great resource for business owners (big or small) to ask themselves how they fit into their market and how they can learn to stand out. The beauty of the book is that it makes these ideas seem accessible for businesses at any level. Inherent in the Challenger mentality is that it doesn't take a big budget to make a difference; it just takes a big commitment. This book is a definite recommend.

### ⭐⭐⭐⭐ Any brand can be reevaluated
*by J***A on April 20, 2021*

I learned how reevaluated Any brand, how to make it competitive by looking the forest not the trees.Be sensible about making some sacrifies in order to gain focus

## Frequently Bought Together

- Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
- Positioning: The Battle for Your Mind
- The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

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**Shop now:** [https://www.desertcart.kg/products/2600770-eating-the-big-fish-how-challenger-brands-can-compete-against](https://www.desertcart.kg/products/2600770-eating-the-big-fish-how-challenger-brands-can-compete-against)

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*Product available on Desertcart Kyrgyzstan*
*Store origin: KG*
*Last updated: 2026-03-08*