---
product_id: 23210391
title: "Reverse Engineering Social Media: Software, Culture, and Political Economy in New Media Capitalism Paperback – June 27, 2014"
brand: "robert w gehl"
price: "10034 som"
currency: KGS
in_stock: true
category: "Books"
url: https://www.desertcart.kg/products/23210391-reverse-engineering-social-media-software-culture-and-political-economy-in
store_origin: KG
region: Kyrgyzstan
---

# Reverse Engineering Social Media: Software, Culture, and Political Economy in New Media Capitalism Paperback – June 27, 2014

**Brand:** robert w gehl
**Price:** 10034 som
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Reverse Engineering Social Media: Software, Culture, and Political Economy in New Media Capitalism Paperback – June 27, 2014 by robert w gehl
- **How much does it cost?** 10034 som with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.kg](https://www.desertcart.kg/products/23210391-reverse-engineering-social-media-software-culture-and-political-economy-in)

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- robert w gehl enthusiasts

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## Description

Review
        	
        	
        		
        		
	        		
						
			        		&quot;This book is welcome contribution from a friend and colleague of this community to the growing critical perspectives that question the artifice of digital communication technologies, practices and social structure. Robert&apos;s is a unique perspective in that he posits alternatives to our increasingly digitally-platformed social life.&quot; - Hector Postigo, Temple University and author of The Digital Rights Movement.&quot;Reverse Engineering Social Media makes its substantial contribution to existing social media criticism by offering a detailed look at how social media operate, as well as a concrete vision for realizing alternatives.... Rather than measure social media platforms against the &apos;false consciousness&apos; of digital utopianism, the idea is to pinpoint exactly where and how they exclude and exploit in order to &apos;reverse engineer this system and look for something better.&apos;&quot; - Michael Stevenson, Assistant Professor, University of Groningen.Winner of the 2015 Association of Internet Researchers Nancy Baym Book Award&quot;Gehl uses the &apos;reverse engineering&apos; metaphor as a framework foranalysis, arguing that we can start with an established social mediasite and then work back with whatever tools are at one&apos;s disposal todetermine its logics, constraints, and incentives.... Gehl takes oncentral elements in the political economy of media, including ownershipand advertising. The contradictions of social media -- the dubiousrhetoric of user control while in a corporate-controlled and monetizedsite -- are deeply troubling for democracy and agency to Gehl. Gehl&apos;sbook has strong empirical components.... [E]specially valuable sectionsof the book [are] focused on Gehl&apos;s formidable insights about thecommercialization of social media and its noxious effects.&quot; - Matthew P McAllister, Chair of Graduate Programs, Professor, Media Studies, Penn State.
						    	
					    	
						
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        		About the Author
        	
        	
        		
        		
	        		
						
			        		Robert W. Gehl is an Assistant Professor in the Department of Communication at the University of Utah. He is the co-editor (with Victoria Watts) of The Politics of Cultural Programming in Public Spaces.
						    	
					    	
						
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*Last updated: 2026-03-03*