---
product_id: 1299561
title: "L'Oreal Excellence HiColor Red 1.2 oz"
brand: "l'oreal technique"
price: "4770 som"
currency: KGS
in_stock: true
reviews_count: 10
url: https://www.desertcart.kg/products/1299561-loreal-excellence-hicolor-red-1-2-oz
store_origin: KG
region: Kyrgyzstan
---

# 30 min fast processing True-to-shade, fade-resistant color No pre-lightening for dark hair L'Oreal Excellence HiColor Red 1.2 oz

**Brand:** l'oreal technique
**Price:** 4770 som
**Availability:** ✅ In Stock

## Summary

> 🔥 Turn heads with bold red that lasts and dazzles!

## Quick Answers

- **What is this?** L'Oreal Excellence HiColor Red 1.2 oz by l'oreal technique
- **How much does it cost?** 4770 som with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.kg](https://www.desertcart.kg/products/1299561-loreal-excellence-hicolor-red-1-2-oz)

## Best For

- l'oreal technique enthusiasts

## Why This Product

- Trusted l'oreal technique brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Designed for Dark Hair:** No pre-lightening needed—perfectly formulated for deep shades.
- • **Rich, No-Drip Creme Formula:** Effortless application with precise control for creative styling.
- • **Salon-Quality DIY Experience:** Achieve professional results at home with easy mixing and application.
- • **Express Vibrancy in 30 Minutes:** Get salon-quality red highlights without the wait.
- • **Long-Lasting, Fade-Resistant Color:** Keeps your red bold and brilliant wash after wash.

## Overview

L'Oreal Excellence HiColor Red is a 1.2 oz professional-grade highlighting creme designed specifically for dark hair. It delivers vibrant, true-to-shade red highlights in just 30 minutes without the need for pre-lightening. Its rich, no-drip formula ensures easy, precise application, while the fade-resistant color keeps your look fresh and bold longer. Perfect for millennials seeking salon-quality DIY hair color that stands out.

## Description

Highlights by L'orea excellence is the first highlighting series formulated for dark hair. Rich, no drip creme makes it easy for control of creative techniques. True to shade color that resists fading.

Review: Lovely Shade of Red - I had been using the boxed hair dye kits & wasn't happy with the results (the color of the red wasnt intense enough). After doing some research, I stumbled across the L'Oréal HiColor HiLights & took a chance. Being used to the box kits where you have a bottle, I wasn't use to mixing in a bowl & applying with a silicone brush (& having to buy the developer separately). I'm glad i found this! The red is great & seems to be lasting considerably well. I would recommend only washing your hair once or twice a week though, & using colder water. It's been two weeks now since my dye day, & ive washed my hair about 4 times. The color is slightly fading, but this isn't necessarily a bad thing, as it looks more natural. Don't get me wrong, I love the bright look too after a freshly dyed job. I used the 30 developer creme. I would also recommend starting at your ends, otherwise your roots will be too bright. I started at the ends, & am happy with the results. in the past, with other hair colors I would always start at the roots & they would be much more intensely colored versus the rest of my hair. I was also concerned that this would damage my long hair & make it dry & brittle, due to the intense color. This has been the least damaging diy dye I've ever used! I'll have to eventually try the other colors too!
Review: Amazing Red - This product is absolutely amazing! The last time my hair was dyed was ~8 years ago and it was done by at a hair salon. Quarantining in boring so I decided to dye my own hair. I have Asian black hair so I was worried that my hair wouldn't change to red at all. I have shoulder length hair and bought 3 hicolor Red boxes and used ~8 oz of 30 volume developer. I followed the dye and developer proportions on the box and put it in my hair for a little more than an hour. It does smell horrible though and burns your eyes and nose a bit so make sure that you have good air flow and ventilation where ever you dye your hair. Only a little bit of nail polish remover easily got rid of the dye stains in my bathroom. And the dye washed off my skin (I forgot to put on vasaline so I was very red afterwards) very easily with only body soap. After about a month of washes with color safe shampoo and conditioner, the color is still just as vibrant. When my hair is dry, there no color bleeding on my clothes or pillow so I can definitely say that the color stays in my hair. I attached a picture in my review that was taken after dying and washing my hair and letting my hair airdry so my hair in the pic is still damp and uncombed. When my hair was completely dry, it was a shade brighter but I don't have a picture.

## Features

- For dark hair
- 30 minute processing time
- No pre-lightening required

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B000A3V2PE |
| Best Sellers Rank | #252,279 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1,909 in Hair Color |
| Customer Reviews | 4.6 4.6 out of 5 stars (1,932) |
| Is Discontinued By Manufacturer  | Yes |
| Item model number  | L'O-2280 |
| Manufacturer  | L'Oreal |
| Product Dimensions  | 3 x 3 x 6 inches; 1.2 ounces |
| UPC  | 657201051029 |

## Product Details

- **Brand:** L'OREAL TECHNIQUE
- **Color:** Red
- **Item Form:** Cream
- **Package Information:** Tube
- **Product Benefits:** Lifts dark hair color while conditioning and providing long-lasting, intense color

## Images

![L'Oreal Excellence HiColor Red 1.2 oz - Image 1](https://m.media-amazon.com/images/I/51zq+NsrZFL.jpg)
![L'Oreal Excellence HiColor Red 1.2 oz - Image 2](https://m.media-amazon.com/images/I/61gIPiBCrKL.jpg)

## Questions & Answers

**Q: I am looking for a dark, blood red color. Would this color work or would Magenta be better?**
A: Yes use as directed and you will love the results ! I own two retail stores and intense red ,magenta and red are the hot shades  2nd year running .looking at the chart ,  intense red is what your describing  . Do it you will love the attention .Best Alex Jet

**Q: does it bleed when you wash your hair?**
A: I don’t think so, I made a red conditioner and shampoo, so I don’t think it does but what I am using for my hair it does.   I washed my hair with regular shampoo and conditioner at my dad’s and I didn’t see any color on the tube.  I will say probably the first and second, after that you should be fine.

**Q: Will any brand of developer work or do you have to use L'Oreal?**
A: Other brands will work.

**Q: I have really long hair. How many tubes do i need?**
A: My hair was to the middle of my back and I used 2 to 2 1/2

## Customer Reviews

### ⭐⭐⭐⭐⭐ Lovely Shade of Red
*by K***E on November 20, 2016*

I had been using the boxed hair dye kits & wasn't happy with the results (the color of the red wasnt intense enough). After doing some research, I stumbled across the L'Oréal HiColor HiLights & took a chance. Being used to the box kits where you have a bottle, I wasn't use to mixing in a bowl & applying with a silicone brush (& having to buy the developer separately). I'm glad i found this! The red is great & seems to be lasting considerably well. I would recommend only washing your hair once or twice a week though, & using colder water. It's been two weeks now since my dye day, & ive washed my hair about 4 times. The color is slightly fading, but this isn't necessarily a bad thing, as it looks more natural. Don't get me wrong, I love the bright look too after a freshly dyed job. I used the 30 developer creme. I would also recommend starting at your ends, otherwise your roots will be too bright. I started at the ends, & am happy with the results. in the past, with other hair colors I would always start at the roots & they would be much more intensely colored versus the rest of my hair. I was also concerned that this would damage my long hair & make it dry & brittle, due to the intense color. This has been the least damaging diy dye I've ever used! I'll have to eventually try the other colors too!

### ⭐⭐⭐⭐⭐ Amazing Red
*by B***R on February 12, 2021*

This product is absolutely amazing! The last time my hair was dyed was ~8 years ago and it was done by at a hair salon. Quarantining in boring so I decided to dye my own hair. I have Asian black hair so I was worried that my hair wouldn't change to red at all. I have shoulder length hair and bought 3 hicolor Red boxes and used ~8 oz of 30 volume developer. I followed the dye and developer proportions on the box and put it in my hair for a little more than an hour. It does smell horrible though and burns your eyes and nose a bit so make sure that you have good air flow and ventilation where ever you dye your hair. Only a little bit of nail polish remover easily got rid of the dye stains in my bathroom. And the dye washed off my skin (I forgot to put on vasaline so I was very red afterwards) very easily with only body soap. After about a month of washes with color safe shampoo and conditioner, the color is still just as vibrant. When my hair is dry, there no color bleeding on my clothes or pillow so I can definitely say that the color stays in my hair. I attached a picture in my review that was taken after dying and washing my hair and letting my hair airdry so my hair in the pic is still damp and uncombed. When my hair was completely dry, it was a shade brighter but I don't have a picture.

### ⭐⭐⭐⭐⭐ Best hair dye!
*by M***R on July 25, 2025*

One of the best dyes/ very vibrant

## Frequently Bought Together

- L’Oréal Paris HiColor Red HiLights Red Permanent Creme Hair Color
- L'Oréal Technique HiColor Red HiLights Permanent Hair Color for Dark Hair | Intense Red Highlights | No Pre-Lightening Required | Rich, No-Drip Creme | Quick Processing Time | Magenta
- L'Oreal Technique Oreor Developer | Hair Color Developer | Creamy Formula for Uniform Color and Bleach Results | 30 Developer | 8 Oz.

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*Product available on Desertcart Kyrgyzstan*
*Store origin: KG*
*Last updated: 2026-02-13*