---
product_id: 12086128
title: "Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good"
price: "17250 som"
currency: KGS
in_stock: true
category: "Paperback"
url: https://www.desertcart.kg/products/12086128-hands-on-social-marketing-a-step-by-step-guide-to
store_origin: KG
region: Kyrgyzstan
---

# Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good

**Price:** 17250 som
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good
- **How much does it cost?** 17250 som with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.kg](https://www.desertcart.kg/products/12086128-hands-on-social-marketing-a-step-by-step-guide-to)

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- Customers looking for quality international products

## Why This Product

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## Description

This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback.The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.

## Images

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![Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good - Image 2](http://ecx.images-amazon.com/images/I/51B1eRHP4xL.jpg)

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*Product available on Desertcart Kyrgyzstan*
*Store origin: KG*
*Last updated: 2026-03-01*